Blue Holdings, Inc. Opens Retail Store in San Francisco on September 28.

COMMERCE, Calif. -- Blue Holdings, Inc. (NASDAQ:BLUE), a designer, manufacturer and distributor of high-end fashion jeans, denim apparel and contemporary knits, announced the opening of its second retail store in San Francisco at the newly expanded Westfield San Francisco Centre on September 28. The store is called "BLU" and is approximately 3,600 square feet. Besides a broad assortment of casual wear and fashion brands, it will carry men's, women's and kids' premium denim and high-end casual apparel under the brand names Taverniti So Jeans, Antik, Yanuk and Life & Death.

The new Westfield San Francisco Centre is a 1.5-million-square-foot, mixed-use venue that attracts over 25 million visitors annually. Westfield San Francisco Centre will be anchored by the nation's second largest Bloomingdale's and Nordstrom.

"The new San Francisco Westfield Centre is one of the largest shopping destinations in the United States, and a great location to showcase our beautiful collections. This is a true shopping Mecca," said Paul Guez, Chairman, Chief Executive Officer and President of Blue Holdings, Inc. "Our collection and assortment of brands has grown significantly over the past year and our product line now includes denim, corduroy, velvet, cotton bottoms and jackets and a variety of unique styles in knitwear, fleece sweat suits, vests and t-shirts, as well as lines for children. We are pleased to be further increasing our brand awareness with the opening of our retail store BLU, and our stylish, high-fashion concepts position us well for our continued growth ahead."

About Blue Holdings, Inc.

Blue Holdings, Inc., directly and through its wholly owned subsidiaries, Antik Denim, LLC and Taverniti So Jeans, LLC, designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel and accessories with a Western flair under the "Antik Denim," "Yanuk" and "Taverniti So Jeans" brands, both in the United States and internationally. It also has a 50% ownership in a brand of knit collections called "Life & Death." Blue Holdings currently sells men's and women's styles and has launched a children's line. Antik Denim, Yanuk, and Taverniti So Jeans are made from high-quality fabrics milled in the United States, Japan, Italy and Spain, and are processed with cutting-edge treatments and finishes. Blue Holdings' concepts, designs, embellishments, patent-pending pockets and great attention to detail and quality give it a competitive advantage in the high-end fashion jeans and casual wear market.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward-looking statements included in this release include statements related to Blue Holdings' continued growth. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as may be detailed from time to time in Blue Holdings' filings with the United States Securities and Exchange Commission. Blue Holdings undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.