Blue Holdings, Inc. Announces "LIFE AND DEATH" Debut at LA Fashion Week At Smashbox Studios.

COMMERCE, Calif. -- Blue Holdings, Inc. (NASDAQ:BLUE), a designer, manufacturer and distributor of high-end fashion jeans and denim apparel, today announced that "Life & Death" will debut this week its first fashion show in Los Angeles for Fashion Week at Smashbox Studios. Discovered by Antik Denim designers Phillipe Naouri and Alexandre Caugant, "Life and Death" debuted at the recent Project Show in Las Vegas, in August with tremendous success and has continued to grow.

The brand was acquired by Blue Holdings through the acquisition of a 50% interest in a company previously organized by Phillipe Naouri and Alex Caugant.

"The brand's first fashion show will prove the value of this acquisition to Blue Holdings, Inc.," said Blue Holdings' Chairman and CEO, Paul Guez. "The new knit collection complements our current denim offering and has broadened our product range."

About Blue Holdings Inc.

Blue Holdings, Inc., directly and through its wholly owned subsidiaries, Antik Denim, LLC and Taverniti So Jeans, LLC, designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel, and accessories with a western flair under the "Antik Denim," "Yanuk," "Taverniti So Jeans," and "U" brands, both in the United States and internationally. Blue Holdings currently sells men's and women's styles and is in the process of launching a children's line. Antik Denim, Yanuk, Taverniti So, and U jeans are made from high-quality fabrics milled in the United States, Japan, Italy and Spain, and are processed with cutting-edge treatments and finishes. Blue Holdings' concepts, designs, embellishments, patent-pending pockets and great attention to detail and quality give it a competitive advantage in the high-end fashion jeans market.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as may be detailed from time to time in Blue Holdings' filings with the United States Securities and Exchange Commission. Blue Holdings undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.