Blue Flame Data Named a ``Rising Star'' by Asia's MIS Magazine.

NEW YORK -- Blue Flame Data, Inc. has been named one of 25 "Rising Star" global technology companies by Managing Information Strategies (MIS) Magazine, Asia's leading IT management magazine.

In its profile of Blue Flame Data, MIS Magazine cited the uniqueness of the company's TrueChoice(TM) Preference Technology Suite, stating, "Blue Flame Data (BFD) claims to have no competition in the predictive-selling software market, a claim that doesn't appear to be marketing hype." The profile also explained that TrueChoice technology, "is integrated into sales, CRM, HR and business intelligence systems, so data gathered in real time can be instantly analyzed and used."

Commenting on the ranking, Sev Keil, co-founder and CEO of Blue Flame Data, stated, "We are very pleased to be recognized in this prestigious list of 'rising stars.' Asia/Pacific is an extremely important market for our company, and also for our growing list of multinational clients, which include several of the world's most prominent technology companies. We look forward to continuing our rapid growth in the Asia/Pacific region."

About Blue Flame Data, Inc.

Headquartered in New York, Blue Flame Data is a software development firm that provides unique insights into customer preferences. Blue Flame's TrueChoice(TM) Preference Technology Suite is based on novel econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees. The TrueChoice solution's game-style interface gathers data that in real time is fed into sales, CRM, HR, or business intelligence systems, where it is instantaneously analyzed and used for bottom-line impact. As a result, it helps clients achieve immediate, measurable increases in profitability. The Blue Flame TrueChoice solution is particularly effective in industries with complex, explanation-intensive products such as automobiles, telecommunications, computers, and financial services. Blue Flame Data, Inc. is privately held, and may be reached at [phone] or on the Web at www.blueflamedata.com.

This press release may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors.