Blue Fish Clothing, Inc. Announces Agreement to Purchase its Frenchtown, New Jersey Production Facility.

FRENCHTOWN, N.J.--(BUSINESS WIRE)--April 22, 1998--Blue Fish Clothing, Inc. (Chicago Stock Exchange: BLF) announced that it has entered into an agreement to purchase its production facility at No. 3 Sixth Street in Frenchtown, New Jersey. The scheduled closing date is June 30, 1998. The Company's lease for the premises expires that same date.

Richard E. Swarttz, the Company's Chief Financial Officer stated, "The Company has entered into this agreement to ensure that production continues uninterrupted. Although the Company has entered into a lease for a new facility near Easton, Pennsylvania, that facility is not scheduled for occupancy until August. Without buying our Sixth Street facility, we were unable to ensure that we could continue to occupy it after our lease expires in June."

Blue Fish Clothing, Inc. is a designer, manufacturer, wholesaler and retailer of hand block-printed women's clothing and accessories for the home. Each piece of Blue Fish Clothing is a one-of-a-kind creation, printed by hand with hand-carved blocks. The signature blocks of each artist can be found inside the hem of each garments for the artistic beauty, comfort and the unique possibilities of layering for an individual, creative look.

Blue Fish owns and operates five retail stores in Frenchtown, New Jersey; Santa Fe, New Mexico; Austin, Texas; Westport, Connecticut and in the SoHo area of New York City. The clothing is sold in boutiques and better apparel stores throughout the U.S., including Neiman Marcus and Nordstrom.

In May 1996, Blue Fish completed a successful Direct Public Offering, selling over 700,000 shares of stock and rasing nearly $4 million. Blue Fish shares are now traded exclusively on the Chicago Stock Exchange (symbol BLF). -0- "Safe Harbor" Statement Under the Private Securities Litigation Reform Act 

With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties, including but not limited to, statements relating to results of litigation, that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, uncertain future sales growth and operating results, competition, seasonality, dependence on founder and executive officers, reliance on and possible limited appeal of the "Blue Fish Concept," sensitivity of apparel design, significant wholesale customers and future capital needs. Readers are cautioned not to place undue reliance on those forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

CONTACT: Blue Fish Clothing

Ta Kimble, 908/996-3225 ext. 248

908/996-3828 (fax)