Blue Dragon's revamp.

Pan Oriental product specialist, Blue Dragon is adding more vibrancy to its established Oriental stir-fly portfolio.

The revamp includes improved packaging design as well as the addition of two new variants to the standard stir-fry sachet range--Blue Dragon Sweet Soy with Garlic & Ginger and Blue Dragon Thai Basil & Lemongrass--and two further additions to its premium stir-fry sachet range--Blue Dragon Sweet & Sour with Coriander and Blue Dragon Sweet Chilli & Kaffir Lime--to reflect increasing consumer demand.

The updated packaging combines Blue Dragon's distinctive branding and characteristic variant colour with additional GDA information, nutritional breakdowns, cooking tips and key facts, to ensure stand-out on shelf and help shoppers make informed purchase choices.

Tracy Hughes, Blue Dragon consumer and trade marketing controller said: "As the popularity of Oriental stir-fry sauces soars and consumers' tastes evolve, we recognise the importance of continuing to improve and extend our stir-fry sauce offering to reflect this. Much of the trend toward stir-fry sauce comes from an ever-increasing focus on health and convenience and stir-fry is a great way for consumers to eat vegetables in a quick and easy format."

Contact Blue Dragon on tel [phone] or visit www.bluedragon.com