Blue Cross of California Wins Award for Web Site Redesign.Business Editors & Health/Medical Writers THOUSAND OAKS, Calif.--(BW HealthWire)--Aug. 1, 2000 Blue Cross of California has been awarded a bronze prize for its redesign of the www.bluecrossca.com Web site by the Health Information Resource Center's (HIRC HIRC House (of Representatives) International Relations Committee HIRC Hollister Independence Rally Committee HIRC Health Information Resource Center HIRC Humanities Instructional Resource Center HIRC Health Inequalities Research Collaboration ) World Wide Web Health Awards. Blue Cross of California is the California operating subsidiary of WellPoint Health Networks Inc. (NYSE NYSE See: New York Stock Exchange :WLP WLP WebLogic Portal (Bea Systems) WLP Wafer Level Packaging WLP Women's Learning Partnership (Bethesda, MD) WLP Workplace Learning & Performance WLP World Library Partnership, Inc. ), one of the nation's largest publicly traded health care companies. The Blue Cross of California Web site, which underwent a complete redesign, was honored in the category of advertising/marketing information. Under the direction of WellPoint's senior vice president for branding and market research, Richard Sellers, the Web site was re-designed by Blue Cross project manager Craig Tomlin and a team of nearly 100 associates. "The new Blue Cross of California Web site is an integrated channel of our total marketing efforts," said Sellers. "We have created a useful experience for our customers as well as successfully conveying Blue Cross of California's personality and brand platform." The Health Information Resource Center is a national clearinghouse for consumer health programs and materials. According to HIRC, nearly 1,000 entries by hundreds of companies and organizations were submitted for awards in 2000. For more than five years, they have organized the National Health Information Awards to bestow a "seal of approval" on the best consumer health information programs and materials published each year. The World Wide Web Awards winners were selected by a panel of 21 judges using key criteria, including the quality, depth and relevance of information, the ability to attract and hold user interests as well as the site's design and structure and interactive nature. WellPoint Health Networks Inc. serves the health care needs of 7.5 million medical and approximately 31 million specialty members nationally through Blue Cross of California in California and UNICARE throughout other parts of the country. WellPoint offers a broad spectrum of quality network-based health products including open access PPO PPO abbr. preferred provider organization PPO Managed care Preferred provider organization, see there Infectious disease Pleuropneumonia-like organism, see there , POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale and hybrid products, HMO HMO health maintenance organization. HMO n. A corporation that is financed by insurance premiums and has member physicians and professional staff who provide curative and preventive medicine within certain financial, and specialty products. Specialty products include pharmacy benefit management A Pharmacy Benefit Manager (PBM) is a third party administrator of prescription drug programs. They are primarily responsible for processing and paying prescription drug claims. , dental, utilization management, vision, mental health, life and disability insurance, long term care insurance, flexible spending accounts flexible spending account, n an employee reimbursement account primarily funded with employee-designated salary reductions. Funds are reimbursed to the employee for health care (medical and/or dental), dependent care, and/or legal expenses and are , COBRA administration, and Medicare supplements. |
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