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Blue Cross and Blue Shield of Ma. and ProxyMed sign agreement to create provider - pharmacy link; Project to benefit providers and patients.


BOSTON--(BUSINESS WIRE)--March 14, 1996--Blue Cross and Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross.  of Ma. (BCBSMA BCBSMA Bluecross Blueshield of Massachusetts ) announced today that it has signed a licensing agreement with ProxyMed Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:PILL) to provide a physician office-based prescription management program to BCBSMA's network of providers.

Under the terms of the agreement, BCBSMA has exclusive rights for two years to market in New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , Vermont, Maine and Connecticut, ProxyScript, a prescription management system that allows physicians immediate access to their patient's prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug,  history and facilitates electronic renewals and refills of maintenance medications.

"This agreement to offer ProxyScript to BCBSMA's network of providers is consistent with our vision to provide the best technology available to our member physicians, allowing them to deliver the highest quality of service to their patients," said Russell J. Ricci, M.D., president of New Health Ventures Division at BCBSMA. "ProxyScript will allow our physician network to review and assess prescription information during their patient's visit -- when patient prescription data is most often needed. We are certain that this effort will pay tremendous dividends for our physicians and patients in terms of reduced treatment costs and better quality of care," Ricci said.

"We found ProxyScript to be the most advanced and user-friendly system available to meet our information demands," said John King, BCBSMA's director of the Provider Technology Group within New Health Ventures.

Over the next few weeks, Blue Cross and Blue Shield of Ma. will begin to incorporate ProxyScript into its HealthWire-Network, currently being used by more than 6,500 providers statewide. BCBSMA's HealthWire-Network features electronic claims submission for all payers, managed care referrals and authorizations, as well as electronic messaging See e-mail and messaging system.  and information access.

Harold Blue, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and chairman of ProxyMed, said, "We are happy to have such a large, well-respected leader in the managed care industry endorse our ProxyScript systems. Incorporation of ProxyScript into Blue Cross and Blue Shield of Ma.'s widely used network will provide a showcase for our product and serve as an effective selling tool for ProxyMed."

Over the past three years, BCBSMA has been recognized across the country for its use of innovative technology to improve service and decrease administrative expenses for its members, providers and business accounts. More than 1,000 businesses in Massachusetts are electronically managing their company's health plan enrollment process using BCBSMA's AccountLink program. Nearly two million BCBSMA plan members can access their health plan information through BCBSMA's Health Navigator See Netscape Navigator, Netscape and Norton Navigator.

Navigator - Netscape Navigator
, the country's first health care ATM. Additional information regarding the health services health services Managed care The benefits covered under a health contract  company also can be found on the Internet at http://www.bcbsma.com.

Blue Cross and Blue Shield of Massachusetts is the region's largest health services company, providing a full range of managed care and traditional insurance products and services to businesses and individual customers, to health care providers, and to federal, state and local governments.

ProxyMed Inc., based in Ft. Lauderdale, Fla., is a healthcare technology company that develops and distributes a wide range of software products and operates a national healthcare information network that connects physicians, pharmacies This article is a list of major pharmacies (also known as chemists and drugstores) by country. Australia
Pharmacies in Australia are mostly independently-owned by pharmacists, often operated as franchises of retail brands offered by the three major
, HMOs and other providers.

CONTACT: Blue Cross and Blue Shield of Ma.

Joe Macrum, 617/832-3314
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 14, 1996
Words:516
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