Blue Cross and Blue Shield Association and Docent Sign National Agreement for Learning Software Solutions; Docent Enterprise Also To Be Deployed By Association for Internal Use.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 9, 2004

Docent(R) Inc. (Nasdaq:DCNT), a leading provider of integrated software solutions proven to directly drive business performance through learning, today announced that the Blue Cross and Blue Shield Association has selected Docent as its national partner for learning management and learning content management software solutions. Under terms of the agreement, the Blue Cross and Blue Shield Association will deploy Docent Enterprise(TM) internally to manage, deliver and track training and certifications for its employees. In addition, Docent will work with BCBSA to jointly promote the learning software solution to the Association's 41 member companies. The national agreement with Docent allows all members of the Blue Cross and Blue Shield Association to benefit from the extensive work conducted by the Association and project team in the areas of vendor evaluation and implementation best practices. Association members also enjoy expedited procurement cycles due to pre-negotiated pricing, terms, and conditions.

"We recognize the value that eLearning solutions can play in developing and managing training programs for employees and key stakeholders efficiently and effectively," said Jody Voss, Executive Director, Business Development, Blue Cross and Blue Shield Association. "Docent was ultimately selected based on criteria that included solution breadth and ease of use, financial strength and market leadership, and history of excellence in customer service and support."

"The health care industry represents a significant growth opportunity for Docent," said Docent president and CEO R. Andrew Eckert. "Our partnership with the Blue Cross and Blue Shield Association validates the value of our solutions in helping health care industry members more effectively manage the rapid pace of change and shortage of skilled workers that confront the industry. Two independent plan members have already leveraged the agreement to acquire licenses for Docent Enterprise and we are seeing tremendous interest from other members throughout the country."

About the Blue Cross and Blue Shield Association

The Blue Cross and Blue Shield Association is made up of 41 independent, locally operated Blue Cross and Blue Shield plans that collectively provide healthcare coverage for 88.3 million -- nearly one-third of all Americans. For more information on the Blue Cross and Blue Shield Association and its Plans, visit www.bcbs.com.

About Docent, Inc.

Docent, Inc. (Nasdaq:DCNT) is a leading provider of integrated software solutions proven to directly drive business performance through learning. Docent solutions for sales performance, product launch, channel effectiveness, customer education, compliance, ERP/CRM system implementations, and other business priorities are enabled by the industry's most comprehensive suite of business performance management applications, industry-specific content, and world-class services. Solutions are tailored to address the unique requirements of vertical markets, including government, life sciences, energy, high tech, telecommunications, financial services, retail and manufacturing.

Docent outperforms the industry in customer satisfaction benchmarks, delivering compelling and measurable ROI to blue chip customers such as Cingular Wireless, Harley-Davidson, Wachovia Corporation, Lucent Technologies, Kelly Services, Eaton Corporation, D&B, Halliburton, Rockwell Collins, and Bechtel Group, Inc. Docent partners with the world's most prominent systems integrators and business process outsourcing providers, including Accenture, Exult, IBM Human Capital Solutions, Cap Gemini Ernst & Young and Deloitte Consulting. Docent is distinguished as a leader by Gartner in the 2003 e-Learning Suites and LMS Magic Quadrants, and by the META Group in the 2003 METAspectrum report on learning management system vendors. Docent is headquartered in Mountain View, California, with other offices throughout the United States, Europe and Asia-Pacific. For more information, visit www.docent.com.

Docent, Docent Enterprise and the marks relating to Docent products and services referenced herein are either trademarks and/or registered trademarks of Docent, Inc. Blue Cross, Blue Shield, and the Blue Cross and Blue Shield symbols are registered service marks of the Blue Cross and Blue Shield Association. All other names are trademarks and/or registered trademarks of their respective owners.