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Blue Cross Joins Governor Arnold Schwarzenegger to Establish California as the Nation's ``Fitness State''.


ANAHEIM, Calif. -- Blue Cross of California Foundation Presents $300,000 to Help Launch the California Governor's Council on Physical Fitness and Sports at a "Get Active California Celebration"

Blue Cross of California Foundation, the charitable giving arm of WellPoint, Inc. (NYSE NYSE

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) in California, today joined Governor Arnold Schwarzenegger Arnold Alois Schwarzenegger (German pronunciation (IPA): [ˈaɐ̯nɔlt ˈaloɪ̯s ˈʃvaɐ̯ʦənˌʔɛɡɐ]  to launch the California Governor's Council on Physical Fitness and Sports as part of the "Get Active California Celebration" hosted by The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company. The mission of the nonprofit Governor's Council is to promote the health benefits of physical fitness, exercise and sports for all Californians. Blue Cross of California Foundation presented the Governor's Council with a two-year grant totaling $300,000.

"As the State's largest health insurer, Blue Cross is committed to helping Californians, particularly children, avoid obesity and its associated conditions," said Dave Helwig, president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Blue Cross of California. "We are grateful for this opportunity to work with Governor Schwarzenegger to promote the adoption of healthy habits healthy habit Good habit, see there  that will lead to a long and active life."

At today's event, Governor Schwarzenegger stressed the importance of taking steps to address the alarming increase in obesity rates, especially among children. He also commended the private sector for its participation and support of the Council, including the generous support from Blue Cross of California Foundation.

As part of its commitment to address the issues of health care access, affordability and quality, "Blue Cross of California Foundation supports family health through a multi-faceted educational effort to curb child and adolescent obesity, promote physical fitness, and encourage pregnant women not to smoke," said Cal Lockett, vice president of social responsibility for WellPoint.

Complimentary resources made available by the Foundation to all attendees of the event included: Healthy Habits for Healthy Kids, a booklet developed with the American Dietetic Association The American Dietetic Association (ADA) is the United States' largest organization of food and nutrition professionals, with nearly 65,000 members. Approximately 75 % of ADA's members are registered dietitians and about 4 % are dietetic technicians, registered.  to help health care professionals counsel parents and families about proper nutrition proper nutrition,
n in Tibetan medicine, a therapeutic concept that begins with a digestive formulation because it is believed that a medical condition is primarily the result of a nutritional dysfunction or disturbance in the process of delivering nutrients.
 and childhood obesity childhood obesity Public health Overweight in a child, an average BMI of ≥ 85% for age and sex; ≥ 95% for age and sex is very obese. See Body-mass index, Obesity. Cf Adult obesity. ; Healthy Habits for Healthy Hearts, a family guide to heart-healthy living endorsed by the American Heart Association American Heart Association (AHA),
n.pr a national voluntary health agency that has the goal of increasing public and medical awareness of cardiovascular diseases and stroke, and thereby reducing the number of associated deaths and disabilities.
 that offers tips for the whole family on fitness and healthy eating; and California Health Care Options Matrix, an easy-to-read brochure that provides information about free and low-cost health care coverage for individuals, families, and small businesses. The Matrix also includes a toll-free Uninsured Help Line (800-234-1317) to assist uninsured Californians with gaining access to doctors and hospitals through appropriate public or private health care insurance.

The Governor's Council seeks to establish California as the nation's "Fitness State" and to encourage all Californians to set -- and commit to achieve -- their personal exercise and fitness goals. Californians can join "ActiveCA" on the Web at www.activeca.org/register or pick up applications at retail outlets, parks and schools throughout the state. For more information about the California Governor's Council on Physical Fitness and Sports, please go to www.activeca.org.

Blue Cross of California and its Foundation are independent licensees of the Blue Cross Association. Blue Cross of California Foundation focuses on initiatives that make health care more accessible and affordable, improve quality of care, shape the development of health-related public policy and help identify best practices in medicine. The Foundation invests in social programs and partners with non-profit public charities whose objectives closely align with Blue Cross of California's health care priorities. Blue Cross of California Foundation was formed by Blue Cross of California, a health benefits company that has been serving the health care needs of Californians since 1937.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 10, 2005
Words:570
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