Blue Cross Blue Shield of Georgia Celebrates Three-Year Partnership with Nationally Recognized SilverSneakers(R) Fitness Program.PHOENIX -- The SilverSneakers(R) Fitness Program marked its three-year anniversary with Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. of Georgia (BCBSGa) in the greater Atlanta area. Since Jan. 1, 2003, the nation's leading exercise program designed exclusively for older adults has been available to BCBSGA's 65-plus members at fitness centers and class sites throughout Atlanta and the surrounding area. Through the unique program, BCBSGa members receive a basic fitness center membership at participating fitness centers (visit www.silversneakers.com for complete list) where they can enjoy specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. SilverSneakers(R) classes taught by certified See certification. instructors that focus on improving strength, flexibility, balance and coordination. "We are extremely pleased to celebrate our three-year partnership with Blue Cross Blue Shield of Georgia as they improve the health and well-being of their older adult members. We look forward to a continued strong partnership for years to come," stated Mary Swanson, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of HealthCare Dimensions, the Arizona-based company that designed and manages the SilverSneakers program. In addition to classes, SilverSneakers participants can also enjoy other fitness center membership benefits, including use of each location's exercise equipment (e.g., treadmills, exercise bikes, pool, etc.), weight training, circuit training, and other fitness offerings (e.g., aerobics aerobics (ârō`biks), [Gr.,=with oxygen], system of endurance exercises that promote cardiovascular fitness by producing and sustaining an elevated heart rate for a prolonged period of time, thereby pumping an increased amount of oxygen-rich , sauna sauna Bath in steam from water thrown on heated stones. Known in ancient times in various places, saunas are most closely identified with the Finnish people, who made saunas a national tradition. , hot tub, social events). "The SilverSneakers Fitness Program is a much-needed, and much- appreciated, benefit to our 65-plus members. We have enjoyed our relationship with HealthCare Dimensions since 2003. SilverSneakers became a benefit in our 65-plus plans in January 2004, and we also currently offer it as a benefit to our Medicare Advantage HMO HMO health maintenance organization. HMO n. A corporation that is financed by insurance premiums and has member physicians and professional staff who provide curative and preventive medicine within certain financial, members in the Atlanta and Columbus markets," said Carolyn Haynes, regional vice president, senior services and compliance, BCBSGa. "We encourage our members to think about their health and wellness, and being affiliated with a program such as SilverSneakers gives our members opportunities to make a difference in their health care." |
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