Blue Cross & Blue Shield United of Wisconsin Offers Alternative Medicine Discount Program.Business Editors Blue Cross & Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. United of Wisconsin (BCBSUW) announced today that it will offer a new chiropractic chiropractic (kīrəprăk`tĭk) [Gr.,=doing by hand], medical practice based on the theory that all disease results from a disruption of the functions of the nerves. and complementary alternative medicine discount program that includes discounts for services not covered not covered Health care adjective Referring to a procedure, test or other health service to which a policy holder or insurance beneficiary is not entitled under the terms of the policy or payment system–eg, Medicare. Cf Covered. by insurance, such as acupuncture acupuncture (ăk`y  pŭng'chər), technique of traditional Chinese medicine, in which a number of very fine metal needles are inserted into the skin at specially designated points. , massage therapy Massage Therapy DefinitionMassage therapy is the scientific manipulation of the soft tissues of the body for the purpose of normalizing those tissues and consists of manual techniques that include applying fixed or movable pressure, holding, and/or , chiropractic care, nutritional counseling, yoga yoga (yō`gə) [Skt.,=union], general term for spiritual disciplines in Hinduism, Buddhism, and throughout S Asia that are directed toward attaining higher consciousness and liberation from ignorance, suffering, and rebirth. and more. The program, contracted through American WholeHealth Networks, Inc., will be available to customers of Blue Cross's Individual Products Division, which markets to people without employee (group) benefits. "Our members have expressed an interest in both conventional and non-conventional answers to their health care needs," said Annemarie Anderson, director of Individual Products for BCBSUW. "We are pleased to be the first insurance group in Wisconsin to offer such a comprehensive alternative medicine (CAM) package. Our customers will be able to receive up to a 30 percent discount for CAM services." American WholeHealth's Wisconsin practitioner network includes:
- chiropractors
- acupuncturists
- massage therapists
- registered dieticians and nutritionists
- practitioners of alternative body work such as reflexology and
reiki
- mind-body therapists specializing in guided imagery, relaxation
training, and yoga
In addition to American WholeHealth's discounted network of chiropractic and complementary alternative medicine practitioners, BCBSUW individual plan customers will have access to American WholeHealth's award-winning web site, www.WholeHealthMD.com. The site features the "Healing Kitchen," which provides recipes that may assist in the management of health conditions, as well as tips to make recipes healthier. In addition, the "Reference Library" allows BCBSUW customers to research health topics and get the latest news in alternative medicine. "We are delighted to expand our relationship with Blue Cross & Blue Shield United of Wisconsin," said Bill Lubin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of American WholeHealth, Inc. "We have had a long-standing relationship with Blue Cross on the group insurance side, serving its chiropractic needs for over 12 years." Blue Cross & Blue Shield United of Wisconsin, a subsidiary of Cobalt Corporation, is the state's oldest and largest health insurer. Headquartered in Milwaukee, the company offers a flexible product portfolio with a broad range of options for small, medium, and large groups, as well as individual plans for people who do not have access to group coverage through an employer. For more information on insurance coverage options for people without access to group coverage, call 1-877-861-2410. The Blue Cross Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name. is www.bluecrosswisconsin.com American WholeHealth, headquartered in Tysons Corner, Virginia Tysons Corner is an unincorporated place in Fairfax County, Virginia, near Washington, D.C. between McLean, Virginia and Vienna, Virginia along the Capital Beltway (I-495). Recognized by the U.S. , serves more than 33 million people using more than 25,000 practitioners nationwide. They credential 34 CAM specialties and practitioner types. |
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