Blue Canopy, Fortune 1000 IT / Management Thought Leader, Appoints The Borenstein Group as Its Branding & PR Agency to Help Propel Record Growth.FAIRFAX, Va. -- The Borenstein Group, a leading integrated technology branding and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, today announced it was hired by Blue Canopy, one the nation's fastest growing IT leaders, to help propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin its brand and growth to the next level. The Borenstein Group will help Blue Canopy develop the brand strategy and positioning, the creative integrated marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. and the web site, as well as build thought leadership with strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. in key trade media. Blue Canopy is national pioneer and thought leader in aligning business and information technology (IT) interdependencies, employing their industry-leading 4th-party integrator (4pi(TM)) methodology to solve the toughest problems currently facing the Business/ IT sector. Customer base includes leading Fortune 1000 and Global 2000 firms in both enterprise and government verticals. "With four consecutive years of triple digit revenue growth, Blue Canopy has reached an impressive growth milestone that requires us to fortify for·ti·fy v. for·ti·fied, for·ti·fy·ing, for·ti·fies v.tr. To make strong, as: a. To strengthen and secure (a position) with fortifications. b. To reinforce by adding material. our strategic market positioning. We selected The Borenstein Group because of their in-depth knowledge of the IT marketplace, end-to-end marketing and public relations capabilities, and their commitment to being our partner," said Jeff White Jeffrey Newman White (born February 19, 1977) is an Australian rules footballer. Making his debut in 1995 with the Fremantle Dockers, he was drafted with the number 1 pick in the 1994 AFL Draft. , President of Blue Canopy. Gal Borenstein, president of The Borenstein Group, added, "Blue Canopy's selection of Borenstein over other competing agencies reaffirms that leading information technology companies seek marketing support that is firmly grounded in a holistic and solid Return on Investment service model. It is exciting to work with experienced industry veterans that truly bring value to their clients." About Blue Canopy Blue Canopy is national pioneer and thought leader in aligning business and information technology (IT) interdependencies, employing their industry-leading 4th-party integrator (4pi(TM)) methodology to solve the toughest problems currently facing the IT sector. Customer base includes leading Fortune 1000 and Global 2000 firms in both enterprise and government verticals. Blue Canopy has experienced four consecutive years of triple digit revenue growth. Whether the requirement is strategy, development, quality, or sourcing, Blue Canopy approaches each complexity with a singular resolve--to be their client's steadfast and trusted delivery partner. Blue Canopy's Government Services team operates as BC Fed Group, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , bringing Blue Canopy hallmark value to clients in both Civilian and Defense organizations of the Federal Government. For more information about Blue Canopy, visit www.bluecanopy.com About The Borenstein Group The Borenstein Group is a national integrated branding, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , advertising, and public relations agency that specializes in serving the strategic needs of upstart to mid-market technology firms in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include telecommunications, systems integration, information technology, software, and biotechnology. With headquarters in Northern Virginia Northern Virginia (NoVA) consists of Arlington, Fairfax, Loudoun, and Prince William counties and the independent cities of Alexandria, Falls Church, Fairfax, Manassas, and Manassas Park. , The Borenstein Group's mission is to develop, build, deploy, and maintain creative technology brands in tough-to-crack vertical and horizontal markets Refers to the entire marketplace that crosses all industry boundaries. See horizontal market software. Contrast with vertical market. through fusion of strategic positioning and effective business communications. With over a decade of performance in the technology sector, The Borenstein Group represents current clients like Marconi, NetTalon, Spherix, InfinityQS International, CR Software, Resource Consultants, Leros Technologies, Innovative Business Technology, Marlin Integrated Capital Holdings, and Asset Performance Networks. |
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