Blue Bell Creameries Selects ClearOrbit to Automate Data Collection for Improved Lot Control in High-Volume Production & Distribution Centers.

AUSTIN, Texas -- ClearOrbit (www.clearorbit.com), the leading provider of real-time supply chain execution and reverse logistics solutions, today announced that Blue Bell Creameries will deploy its Gemini mobile software solution for Oracle Process Manufacturing (OPM) to automate data collection and improve the company's production lot control and traceability. Blue Bell, one of the country's oldest and best-selling ice cream manufacturers, selected ClearOrbit to improve the accuracy, timeliness, visibility, and control of data throughout the company's high-volume production and distribution centers across the Southeast.

With Gemini for OPM (http://www.clearorbit.com/productsPSmdaOpm.php), Blue Bell employees will now use mobile RF scanners to record key transactions, such as receiving, inventory movements and transfers, adjustments, batch inputs/outputs and returns, directly on the shop floor. By capturing data from more than 2,000 SKU's in real time at the point-of-origin, Gemini will dramatically (http://www.clearorbit.com/industries-Gerror.php) and immediately increase data quality and visibility throughout the company's multiple facilities.

"ClearOrbit brings a wealth of experience improving supply chain processes for consumer packaged goods manufacturers," said Jim Kruse, Blue Bell controller. "Lot control and traceability are critical processes for a company like Blue Bell that relies on real-time, accurate data reporting to produce quality products. By automating data collection and improving visibility throughout the order fulfillment process, ClearOrbit will help us significantly improve our production and distribution capabilities and efficiencies."

Unlike other offerings that run off proprietary third-party databases or require custom interfaces, Gemini for OPM leverages ERP investments by integrating directly to the Oracle data model. This approach fully leverages the setups, tolerances and profiles already defined in Blue Bell's Oracle deployment, minimizing implementation, training, and ongoing support costs.

Warren Sumner, vice president of marketing and strategy for ClearOrbit, said, "Today's leading consumer packaged goods manufacturing companies need to build efficiencies into their supply chain processes in a way that complements their existing infrastructure and technologies. Our growing customer base is further proof of ClearOrbit's unparalleled commitment to, and success with, manufacturers facing supply chain efficiency challenges, and we're pleased to have the opportunity to deliver in a similar fashion for Blue Bell."

About Blue Bell Creameries

Blue Bell Creameries will celebrate its 100th anniversary in 2007. The Brenham, Texas, based company has grown from humble beginnings in 1907 to become the number three branded ice cream manufacturer in the country, despite only being available in 16 states, which include Alabama, Arizona, Arkansas, Florida, Georgia, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee and Texas. The regional company offers more than 50 ice cream flavors as well as frozen snack items and a variety of health claim products.

About ClearOrbit

ClearOrbit's real-time supply chain execution and reverse logistics solutions improve the speed, visibility, and control of extended manufacturing and distribution supply chains. Since 1994, Austin, TX-based ClearOrbit has assisted more than 275 clients in automating and controlling process execution within their extended supply networks. ClearOrbit delivers on the promise of Enterprise Resource Planning (ERP) systems such as Oracle and SAP with fully integrated supply chain execution, collaboration and reverse logistics solutions that address "last mile functionality" issues while complementing the existing infrastructure. ClearOrbit customers include market leaders such as Alcoa, Biogen Idec, Colorcon, Darigold, GE, Lifecell, Parmount Farms, Torani Syrups and Welch's. For more information, visit www.clearorbit.com.