Blue Barn Interactive Plays Integral Role in Strategy and Development of Time Warner's iPublish.com.Business/Technology & Entertainment Editors NEW YORK--(BUSINESS WIRE)--June 18, 2001 Industry's First ePublishing Venture Launches with Blue Barn Interactive as Technology Innovator iPublish.com, the first online publishing initiative from a major publisher, and Blue Barn Interactive (BBI BBI Blockbuster Inc. (stock symbol) BBI Berlin Brandenburg International (Airport) BBI Broadband-Interactive BBI Browser-Based Interface BBI Best Brains Inc. ), its strategy and technology innovation partner, have created an online publishing environment that encourages the discovery and development of new writing talent and extends existing authors into the ePublishing marketplace. iPublish at Time Warner Books and Time Warner Trade Publishing engaged BBI, a leading community solutions provider based in New York's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. , to help strategize strat·e·gize v. strat·e·gized, strat·e·giz·ing, strat·e·giz·es v.tr. To plan a strategy for (a business or financial venture, for example). v.intr. and develop its first publishing efforts on the Web, quickly recognizing that the key was to mobilize and engage the community of readers, authors, and editors. BBI worked with iPublish for the first months of this extensive project on the strategy and planning of the site's offering to ensure that all components, including the technology, supported iPublish's core business requirements. Since its launch in late April, iPublish.com has enhanced the publishing process by providing a direct channel of communication to potential writers while working with an online literary committee to explore new avenues for ePublishing - production, distribution and sales of literary material, via the Internet. "iPublish is the epitome of what an online community should be. The entire site's concept and development are geared towards bringing people together to communicate, interact, and produce. Every aspect of the site is about collaboration," states Joshua Sinel, co-founder and co-CEO of Blue Barn Interactive. "Adhering to BBI's driving principles of leveraging community interaction and `architecting before you build,' the iPublish.com site integrates the functional dynamics of user education, eCommerce, and interactive communications, with community as the cornerstone of its business model." Existing and aspiring as·pire intr.v. as·pired, as·pir·ing, as·pires 1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom. 2. authors can post content and solicit both quantitative and qualitative feedback, in a setting for authors with limited or no other outlet for their work. "The entire model is based on community review of books before an investment is made into the traditional publishing process. Community members rate each submission, and the most popular have a chance to become published eBooks and possibly move to the shelves of bookstores. This is a cost-effective means to test market new books and the first opportunity for a publisher to gauge the pulse of readers before traditional marketing programs are deployed," adds Sinel. "Blue Barn Interactive's innovation and expertise have been instrumental in the concept, design, and launch of this Web presence," states Gregory Voynow, senior vice president and general manager of iPublish.com. "As a single-source solution in this market niche, BBI has allowed us to centralize cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. our Internet-based initiatives. BBI will continue to be a major factor in iPublish.com's ongoing operation and success in the ePublishing arena." "BBI's customized applications and ongoing community moderation and reporting will be crucial to measuring the performance of this cutting-edge approach to publishing," concludes Sinel. About iPublish.com iPublish.com at Time Warner Books is a new eBook publishing company, connecting readers, authors, and editors in a common mission to develop and distribute quality digital fiction and nonfiction works online. iPublish is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Trade Publishing, a division of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner, Inc., and the home of many best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best authors. iPublish is devoted to discovering new talent for both digital distribution online and print distribution. iPublish's mission is more akin to that of a print publisher, selecting works for publication based on their quality and the endorsement of the reading community. iPublish provides authors with the full services of a professional publisher, if their works are selected for publication. For more information, visit iPublish.com on the Web at www.ipublish.com. About Blue Barn Interactive Blue Barn Interactive (BBI), a market-leading new media firm based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City's Silicon Alley, develops, moderates and manages customized online community solutions for entertainment, publishing, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , medical, and other organizations seeking to maximize the value of an online community presence. Founded in 1996, BBI helps clients achieve tangible business benefits from community initiatives, including planning and strategic services; technology integration and application development; data mining and business-critical reporting; and ongoing moderation and membership services. BBI clients include Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Showtime show·time or show time n. 1. The time at which an entertainment, such as the showing of a movie, is scheduled to start. 2. Slang The time at which an activity is to begin. Noun 1. Networks, iPublish, Charles Schwab Charles Schwab can refer to:
For more information about Blue Barn Interactive, call 212-807-8059 or visit on the Web at www.bluebarn.com. |
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