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Blue Barn Interactive Hires Publicis Dialog/LobsenzStevens as Public Relations Counsel.


NEW YORK--(BUSINESS WIRE)--Dec. 8, 1999--

Blue Barn Interactive announced today that it has hired PublicisDialog/LobsenzStevens as its public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  counsel. Blue Barn Interactive is a leading new media firm that specializes in building relationships between consumers and web sites through initiating and driving communication between the site, its brand and its members. Blue Barn Interactive implements membership-strategies and technologies to encourage interaction with a web site's offering and transform casual web users into loyal and active members.

Publicis Dialog/LobsenzStevens is the U.S. headquarters of Publicis Dialog, which ranks among the top 25 public relations firms in the country. Publicis Dialog is a division of Publicis, a $1.5 billion U.S. communications agency, which, in turn, is part of Paris-based Publicis S.A., one of the world's 10 largest advertising firms, spanning 130 cities and 76 countries.

Blue Barn Interactive, based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, is an interactive firm that specializes in relationship marketing and online membership building. The firm's success in conceiving Conceiving may refer to:
  • Conceiving a child
  • Conceiving an idea
See also
  • Conception (disambiguation)
, building and maintaining virtual communities makes it a unique force in the web development marketplace. Blue Barn Interactive was founded in 1996 by Joshua Sinel and Marcy Kaye.

Blue Barn Interactive has guided companies such as Martha Stewart Living Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Arts & Entertainment Network, the Children's Television Workshop Children's Television Workshop: see Cooney, Joan Ganz. , and Office.com, among others, toward successful and vibrant member communities.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 8, 1999
Words:226
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