Blue Barn Interactive Announces Launch of Newly Updated Chat Rooms and Message Boards for TechTV.

Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Feb. 27, 2001

Blue Barn Interactive (BBI), the market leader in technology integration services for online communities, announced today the successful launch of updated chat rooms and message boards for TechTV, the cable television channel covering technology news, information and entertainment.

TechTV retained BBI to complete the integration of a more robust, feature-rich chat and message board software suite for their existing communities. This custom integration engagement replaces a proprietary community software solution in use when TechTV was formerly ZDTV, and gives TechTV added flexibility and control over the modification and administration of their online communities.

"TechTV is constantly seeking to enhance its communities' interactive experience with reliable and innovative solutions," said Anne Papina, Interact Producer for TechTV. "We tapped into Blue Barn's expertise in integrating a scaleable community technology, to ensure a seamless upgrade of our interactive tools and increase communication channels for our targeted audience."

BBI's community technology services include integration and application development to facilitate organized, online interaction and its administration. Integration services typically involve the selection, installation and customization of 3rd-party software, while application development services consist of designing, specifying and creating software.

"It is a pleasure to collaborate with TechTV's team of community designers and editors, and assist them in refreshing the technologies that power their communities," said Joshua Sinel, co-CEO and co-founder of BBI. "As communities and interactive technologies proliferate, the need for integration expertise with proprietary infrastructures and systems becomes more critical."

Indeed, with the growing number of more complex and often proprietary community software available today, most companies have not committed sufficient resources to perform a thorough integration and quality assurance of the technology into their wider website. Like TechTV, many companies that have evaluated and sourced a software suite are approaching community technology professionals such as BBI with their integration needs, to quickly implement a community software solution.

About Blue Barn Interactive

Blue Barn Interactive (BBI) cooperates with its diverse, top-tier client base to create online environments that advance brand-to-audience, audience-to-audience and intra-company communications. BBI comprehensive, community-focused engagements include planning and strategic services, technology integration and application development, and ongoing moderation and membership services. For more information about Blue Barn Interactive, please visit www.bluebarn.com.

About TechTV

TechTV is the cable television channel covering technology news, information, and entertainment from a consumer, industry, and market perspective. Offering everything from industry news to product reviews, tech stocks to tech support, TechTV's original programming keeps the wired world informed and entertained. TechTV is one of the fastest growing cable networks, currently available in more than 23 million households and distributing content to 70 countries around the world. With over 750,000 unique visitors per month, techtv.com is a community destination that encourages viewer interaction through e-mail, live chat and video mail. TechTV, formerly ZDTV, is owned by Vulcan Ventures, Inc.