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Blue Barn Interactive Announces Agreement with MTVi to Provide Online Community Management Services.



Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Dec. 13, 2000

New York-Based Online Communications Company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D.  to Take on Moderation of

Mtv.com, Vh1.com and Sonicnet.com Message Boards

New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City-based Blue Barn Interactive (BBI BBI Blockbuster Inc. (stock symbol)
BBI Berlin Brandenburg International (Airport)
BBI Broadband-Interactive
BBI Browser-Based Interface
BBI Best Brains Inc.
) announced today an agreement to provide Membership and Moderation services to communities of The MTVi Group (MTVi), the world's leading online music entertainment company. MTVi has retained BBI to deploy professional community managers on message boards across MTVi's network of destinations, which include MTV.com, VH1.com and Sonicnet.com.

"Our network of sites offers some of the most popular and engaging online communities on the Web including VH1.com's Fan Clubs and Sonicnet.com's Artist Bulletin Boards," said Fred Graver, GM of the VH1 Group, a division of MTVi.

As high-profile online communities like MTVi continue to increase membership and expand their breadth of services, companies are increasingly recognizing the value of outsourcing moderation services to community experts like Blue Barn.

"We are delighted to work with MTVi's innovative and popular online communities," said Marcy Kaye, co-CEO and co-Founder of BBI, "MTVi has always been at the forefront of exploring online applications that in some way anticipate the new convergent entertainment media."

This agreement marks another considerable achievement for the Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street.  company, whose client roster reads like a Who's Who Who’s Who

biographical dictionary of notable living people. [Am. Hist.: Hart, 922]

See : Fame
 of Alley-based content publishers: Time Warner, Bolt/AOL, Martha Stewart Living Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. , and A&E Networks. BBI's current growth trend and profitable status - anomalies by present-day New Economy-standards - has set it apart from its competitors in the Community Management space.

Ms. Kaye adds: "In our four years of operation our belief of the importance of managed community has only become clearer. A brand's audience is perhaps its most valuable online asset, and optimal interaction with that audience requires significant experience in the online environment, expert knowledge of the user and the deployment of trained, professional moderators. This is BBI's approach to managed community, and more and more clients like MTVi are acknowledging its value."

About Blue Barn Interactive

Blue Barn Interactive (BBI) cooperates with its diverse, top-tier client base to create online environments that optimize brand-to-audience, audience-to-audience and intra-company communications. BBI comprehensive, community-focused engagements include planning and strategic services, technology integration and application development, and ongoing moderation and membership services. For more information about Blue Barn Interactive, please visit http://www.bluebarn.com.

About The MTVi Group:

MTVi Group, the world's leading online music entertainment company featuring a comprehensive collection of music destinations on the Internet including MTV.com, VH1.com, sonicnet.com, and country.com. MTVi is a unit of MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel.

The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable
, which is owned by Viacom Inc. (NYSE NYSE

See: New York Stock Exchange
: VIA, VIA.B). Headquartered in downtown New York, MTVi has satellite offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Miami, and London. Liberty Digital (Nasdaq: LDIG) holds a minority stake in MTVi. For more information on MTVi, please visit the MTVi corporate Web site (www.mtvi.com) http://www.mtvi.com.
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Publication:Business Wire
Date:Dec 13, 2000
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