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Blue Bamboo Unveils the H50 - the Industry's Most Affordable Wireless Terminal.

SHANGHAI, China -- Blue Bamboo, a provider of feature-rich and advanced point-of-sale (POS) technology, has unveiled its first product -- a GlobalPlatform standards-based, wireless terminal -- the H50. Priced as low as $199, the GSM/GPRS H50 is the most affordable terminal in its class, while boasting the ability to support multiple applications, as well as portability and great power management.

"Blue Bamboo's H50 is a great solution for those looking for a wireless terminal that is faster, more secure and easier to certify, at a price point that's hard to match," said Paul Hickey, CEO of Blue Bamboo.

The H50 supports the Java-based Small Terminal Interoperability Platform ("STIP" or GlobalPlatform) standards for easy application development. The unique H50 implementation of the GlobalPlatform standard and its proprietary hardware design ensure superior performance: the Blue Bamboo terminal is faster than typical Java-based POS terminals. Even resource-intensive encryptions (such as 1024bits RSA private key encryption) take less than one second.

The wireless H50 is a versatile handheld device that offers merchants several connectivity modules. The serial port module allows the user to connect to their mobile phone to go online. Other modules are available for regular telephone lines, GPRS/GSM networks and USB for ECR or PC.

Blue Bamboo's terminal is portable, and powered continuously with two Lithium-ion cell batteries that are both re-chargeable and replaceable for ease of use and economy. Its advanced power management protects the terminal from unexpected power fluctuations.

In addition to abiding by GlobalPlatform standards, the H50 will be an EMV-compliant terminal; Blue Bamboo expects to achieve certification by Q1 2005. It also supports the Visa Smart POS application, and can be utilized in a broad range of solutions.

Founder, Chairman and Chief Engineer of Blue Bamboo, Jerry Crosetti, has been manufacturing credit card terminals since the industry was born 20+ years ago and is a leading worldwide authority on payment terminal design and manufacturing. Crosetti conceived the H50 to fulfill the need for an affordable, open architecture, high performance terminal. He is also responsible for the development of the proprietary SOC technology that is attributed to the low price point of Blue Bamboo's terminals.

Blue Bamboo will be exhibiting at CARTES 2004, booth #4 K 86, in Paris, November 2-4, 2004. The product can also be found at the Visa Booth in the Visa Smart POS display. Blue Bamboo plans to demonstrate the product and enlist well-qualified distributors at the show. Interested parties can contact Rafael Molano at +86 21 5308 4181 ext 319 or

About Blue Bamboo

Based in Shanghai, China, Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS terminals and peripherals industry. Blue Bamboo offers excellent electronic transaction solutions available using open industry standards, such as GlobalPlatform (otherwise known as STIP (Small Terminal Interoperability Platform)), Java and EMV. The Company is a wholly owned subsidiary of Shera International and affiliated with Shera Technology, an established manufacturer of POS terminals and peripherals. For more information on Blue Bamboo, call +86 21 5308 4181 ext 319, email or visit

Blue Bamboo and the H50 are registered trademarks of Shera International, Inc. Other brand and product names are registered trademarks or trademarks of their respective holders.
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Publication:Business Wire
Date:Oct 26, 2004
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