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Blue Bamboo Partners with KPay for Beijing Transit Card Payment Solution.


SHANGHAI, China -- Blue Bamboo has teamed up with KPay to launch retail payment services for the Beijing transit card.

KPay and Blue Bamboo have partnered to integrate contactless IC technology into the Blue Bamboo H50 GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  Terminal to provide a point-of-sale solution deployed into local convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , where Beijing transit cards are being accepted for "tap-and-go" retail purchases.

"We are excited to be working with KPay in the China transportation segment and to have the opportunity to demonstrate our ability to provide a simple, reliable and affordable payment solution," said Jason Jones Jason Jones is the name of:
  • Jason Jones (actor), Daily Show correspondent.
  • Jason Jones (programmer), computer game programmer, co-founder of Bungie Studios.
  • Jason Jones (singer), former lead singer of Drowning Pool.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Blue Bamboo. "By leveraging our technology with KPay's marketing expertise and merchant relationships, we are able to offer consumer's speed and convenience for micro-payments."

With over 12 million transit cards issued to commuters in Beijing for use in the subway, buses and taxis, merchants can quickly realize the benefits of this fast, reliable, and secure contactless payment solution. KPay expects their point-of-sale solution footprint will grow to cover thousands of retail stores in Beijing by the end of 2007.

About Blue Bamboo

Headquartered in Shanghai, China, Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 terminal and peripherals industry. Blue Bamboo's robust electronic payment technology delivers scalable, customer-centric wireless and retail payment solutions which meet PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 and EMV EMV Elektromagnetische Verträglichkeit (German: Electromagnetic Compatibility)
EMV EuroPay, MasterCard, Visa (Smart debit cards)
EMV Europay, Mastercard and Visa
EMV Eftermiddagsverksamhet
 standards all in a secure, reliable and versatile design. Visit www.bluebamboo.com for more information.

About KPay

Kpay, a Chinese subsidiary of Vesta Corporation, has a 5 year contract for the sale and distribution of contactless prepaid Beijing Transportation Cards outside of commuter and bank locations. KPay has been authorized to setup a POS network for transit card recharge and is able to use the POS network to accept payments from the card for retail products and other non-transportation products, in addition to selling advertising and personalization on the cards. Visit www.kuaipay.com or www.trustvesta.com for more information. Link: www.trustvesta.com/press/press_20070710.aspx.
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Geographic Code:9CHIN
Date:Aug 17, 2007
Words:326
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