Blue Bamboo Opens London Office, Appoints Ken Hansen as EMEA Managing Director.

SHANGHAI, China -- Blue Bamboo, a provider of feature-rich and exceptionally affordable point-of-sale (POS) terminals, recently opened an EMEA (Europe, Middle East and Africa) office in London. The EMEA office will be a hub for regional distributors, it will provide sales and technical support, and serve as the direct office for the UK customers. Ken Hansen has been appointed as managing director of Blue Bamboo's EMEA region.

In his role, Hansen, a veteran of the POS terminal industry, will operate the EMEA office, oversee regional distribution channel operation, and explore strategic alliances for the company. He brings more than 30 years of experience with prior executive positions in both large corporations and start-up companies, including Silvergum, GemWare, VeriFone and Ericsson.

"The opening of the new office marks a milestone in our distribution strategy and outreach in EMEA. Not only will it enhance our distribution efforts in the UK, but it will also help us to more effectively support our distributors and partners in the region," said Paul Hickey, CEO of Blue Bamboo.

Blue Bamboo's new EMEA address is 245 Botley Road, Chesham, Buckinghamshire, HP5 1XY, United Kingdom. For more information on the EMEA office, call + 44 1494 775 273, or email [e-mail].

Blue Bamboo, a division of Shera International, markets feature-rich and exceptionally affordable POS terminals. Blue Bamboo products offer first-rate electronic transaction solutions by leveraging open industry standards, such as GlobalPlatform / STIP, Java and EMV.

For further information on Blue Bamboo, visit www.bluebamboo.com or email [e-mail] or call [phone] x319.