Blu-ray Disc BD-ROM Specification Adds MPEG-4 AVC High Profile Video Codec; Additional Video Codec Gives Content Owners Maximum Flexibility For High-Definition Packaged Media.HOLLYWOOD -- The Blu-ray Disc Association The Blu-ray Disc Association (BDA) is the industry consortium that develops and licenses Blu-ray Disc technology and responsible for establishing format standards and promoting and further developing business opportunities for Blu-ray Disc. (BDA BDA Battle Damage Assessment BDA Bundesvereinigung der Deutschen Arbeitgeberverbände (German: Confederation of German Employers' Associations) BDA British Dental Association BDA Blu-ray Disc Association BDA Bund Deutscher Architekten ) has added the video codec MPEG-4 AVC High Profile to the Blu-ray Disc BD-ROM (Blu-Ray Disc-Read Only Memory) See Blu-ray. specification. "With the addition of the MPEG-4 AVC High-Profile codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, , we are offering content owners maximum functionality and flexibility for their high-definition packaged media," said Blu-ray Disc spokesperson Maureen Weber, general manager of HP's Optical Storage Solutions Business. "This is just one more example of Blu-ray Disc's commitment to be the best medium for high-definition packaged media." Video codecs are used to compress video images for storage to a disc and then decompress To restore compressed data back to its original size. (compression, data) decompress - To reverse the effects of data compression. them for viewing. A critical piece to Blu-ray Disc was making sure that any advanced compression codecs included in the specification accomplish the compression and decompression with little or no visible loss of image quality. About Blu-ray Disc: Blu-ray Disc is a next-generation optical disc format being developed for high-definition video and high-capacity software applications. A single-layer Blu-ray Disc will hold up to 25 gigabytes of data and a double-layer Blu-ray Disc will hold up to 50 gigabytes of data. About the Blu-ray Disc Association: The Blu-ray Disc Association (BDA) is responsible for establishing format standards and promoting and further developing business opportunities for Blu-ray Disc -- the next-generation optical disc for storing high-definition movies, photos and other digital content. BDA's founding members are Dell Inc.; Hewlett Packard Company; Hitachi, Ltd.; LG Electronics Inc.; Mitsubishi Electric Corporation; Panasonic (Matsushita Electric); Pioneer Corporation; Royal Philips Electronics; Samsung Electronics Co., Ltd.; Sharp Corporation; Sony Corporation; TDK TDK Türk Dil Kurumu (Turkish Language Council) TDK The Dark Knights (gaming clan) TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd. Corporation; and Thomson. Nearly 250 companies attended recent meetings in the United States and Japan to hear about how they can join BDA and play a role in Blu-ray Disc format's creation, technology contribution and the working levels of BDA's operations. Blu-ray Disc Founders The Blu-ray Disc Founders (BDF) group was a collection of technology firms working together to develop and support the Blu-ray Disc. The Blu-ray bandwagon grew progressively; announcements in 2004 included Hewlett Packard and Dell, which declared support for the standard on January --Dell Inc. --Hewlett Packard --Hitachi, Ltd. --LG Electronics Inc. --Mitsubishi Electric Corporation --Panasonic (Matsushita Electric) --Pioneer Corporation --Royal Philips Electronics --Samsung Electronics Co., Ltd --Sharp Corporation --Sony Corporation --TDK Corporation --Thomson |
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