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Blu-ray Disc Association Welcomes the Walt Disney Company as Newest Board Member.


UNIVERSAL CITY, Calif. -- Wide Range of New Releases and Catalog Titles to Be Made Available to Broad Selection of Consumer Electronics, Computing and Gaming Products

The Blu-ray Disc Association The Blu-ray Disc Association (BDA) is the industry consortium that develops and licenses Blu-ray Disc technology and responsible for establishing format standards and promoting and further developing business opportunities for Blu-ray Disc.  (BDA BDA Battle Damage Assessment
BDA Bundesvereinigung der Deutschen Arbeitgeberverbände (German: Confederation of German Employers' Associations)
BDA British Dental Association
BDA Blu-ray Disc Association
BDA Bund Deutscher Architekten
) today announced that The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company (NYSE NYSE

See: New York Stock Exchange
:DIS) will become a member of the Board of Directors of the BDA, and will begin releasing content non-exclusively in the Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview
The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc.
 format when Blu-ray hardware launches in North America and Japan. With this move, Disney joins the broad-based and expanding portfolio of consumer electronics, IT, game and content companies already supporting the format.

This decision will enable consumers to enjoy a wide range of popular new releases and classic pictures in the Blu-ray Disc format from Disney's Buena Vista Home Entertainment group. Buena Vista Home Entertainment includes Walt Disney Home Entertainment, Hollywood Pictures Home Video, Touchstone Home Entertainment, Miramax Home Entertainment, Dimension Home Video and Disney DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
.

"With the advanced technology and broad-based support of the worldwide leaders in the CE, IT, and game industries, the Blu-ray Disc is an ideal format for content companies like Disney," said Maureen Weber, General Manager, Optical Storage Solutions Business, Hewlett Packard. "The BDA is obviously very happy that Disney is supporting Blu-ray Disc, and we are excited to be able to draw from their vast and entertaining portfolio of content."

"Disney is pleased to join the BDA," said Peter Murphy, Senior Executive Vice President and Chief Strategic Officer, The Walt Disney Company. "We believe that our portfolio of outstanding brands and content combined with the Blu-ray technology offers a major step forward for consumers eager to experience high definition content. We look forward to adding our technical and marketing expertise to the Blu-ray group and offering consumers the ability to experience great high-definition interactive filmed entertainment."

About Blu-ray Disc

Blu-ray Disc is a next-generation optical disc format being developed for high-definition video and high-capacity software applications. A single-layer Blu-ray Disc will hold up to 25 gigabytes of data and a double-layer Blu-ray Disc will hold up to 50 gigabytes of data.

About the Blu-ray Disc Association

The Blu-ray Disc Association (BDA) is responsible for establishing format standards and promoting and further developing business opportunities for Blu-ray Disc -- the next-generation optical disc for storing high-definition movies, photos and other digital content. The BDA has more than 90 members. Its Board of Directors consists of Dell Inc.; Hewlett Packard Company; Hitachi, Ltd.; LG Electronics Inc.; Mitsubishi Electric Corporation; Panasonic (Matsushita Electric); Pioneer Corporation; Royal Philips Electronics; Samsung Electronics Co., Ltd.; Sharp Corporation; Sony Corporation; TDK TDK Türk Dil Kurumu (Turkish Language Council)
TDK The Dark Knights (gaming clan)
TDK Tokyo Denkikagaku Kogyo KK (TDK Electronics Co. Ltd.
 Corporation; Thomson; Twentieth Century Fox; and Walt Disney Pictures and Television.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a diversified international family entertainment and media enterprise which includes Walt Disney Parks and Resorts, The Walt Disney Studios The name Walt Disney Studios may refer to:
  • The Walt Disney Company, especially its Studio Entertainment unit, which includes Disney's motion picture studios, music labels, theatrical production company, and distribution companies.
, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, Inc., ESPN ESPN Entertainment and Sports Programming Network , Disney Channel, Disney Consumer Products, television and radio stations and Internet web sites.

About Buena Vista Home Entertainment

Buena Vista Home Entertainment, Inc. is a recognized industry leader. Buena Vista Home Entertainment, Inc. is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax, Dimension, ABC, ESPN and Buena Vista products which includes an array of direct-to-video properties.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 9, 2004
Words:530
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