Blu-ray Disc(TM) Gets in Front of Target Market with Launch of High-Definition TV Advertising.High-Def TV, Print and Web Work Focal Points of Extended Marketing Campaign AUSTIN, Texas -- A core group of Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc. supporters including Twentieth Century Fox, Panasonic, Philips, Pioneer, Sony and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., working with Austin-based advertising and marketing agency, SicolaMartin, is utilizing the power of high-definition television high-definition television (HDTV) Any system producing significantly greater picture resolution than that of the ordinary 525-line (625-line in Europe) television screen. Conventional television transmits signals in analog form. along with a series of advertising and marketing initiatives to reach target audiences during the holiday shopping season. In order to best demonstrate the benefits of the Blu-ray Disc next-generation optical disc format, the group has produced a 30-second commercial shot for high-definition television that debuted on November 17. This spot, along with broader placement in print and online media outlets, builds upon earlier advertising efforts directed at home-entertainment enthusiasts. (Ad may be viewed at http://www.sicolamartin.com/bluraybroadcast/) Blu-ray Disc is supported by more than 170 of the world's leading Hollywood studios, consumer electronics manufacturers, gaming companies, personal computer manufacturers and music companies. Blu-ray Disc offers 1080p resolution, up to 7.1 channels of surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio. , 50 GB of storage capacity (the highest capacity of any consumer media format to date), real-time interactivity and is fully compatible with pre-existing DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. libraries. The new high-definition commercial pulls viewers into a swirl of movie clips and animation accompanied by dramatic theater-quality music and an announcer who describes the various benefits of Blu-ray Disc technology. "We chose to go heavy on film clips from several studios to reinforce the widespread industry support that Blu-ray enjoys. These popular images will strike a chord with a wide range of the target market, plus it's just a great way to demonstrate the Blu-ray experience," stated Chris Wood Chris Wood or Christopher Wood may refer to:
The expanded print campaign now runs in lifestyle magazines, including GQ and Popular Mechanics, in addition to those targeted at the AV enthusiast such as Home Theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. , Home Entertainment and Wired. Anchored by a four-page ad, the print execution is created to excite and educate readers about Blu-ray's extensive technological benefits. The online segment, which has previously run on CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , PCWorld, Wired, Google and Yahoo!, has been expanded and will also run on IMDb.com, GameSpot.com and ESPN.com. These ads utilize rich media delivered through the Eye Blaster ad-server platform. Both print and online spots are filled with popular entertainment icons from movies, music and gaming such as Superman, Human Torch from "Fantastic Four," and singer John Legend in a backdrop saturated in various tones of the color blue. (The print ad may be viewed by going to http://www.sicolamartin.com/blurayprint. Example of an online ad: http://www.sicolamartin.com/blurayonline.) "This campaign showcases all of the reasons why informed consumers are excited about Blu-ray," said Tim Baxter, senior vice president, strategic marketing for Sony Corporation of America Sony Corporation of America (SCA) is the United States subsidiary of Japan's Sony Corporation. It is based in Inglewood, California. It is the umbrella company under which all Sony companies operate in the United States. Subsidiaries
"This kind of promotional effort is unprecedented," said Peter Staddon, executive vice president, marketing for Twentieth Century Fox Home Entertainment. "The fact that such a large group of industry heavyweights support Blu-ray Disc is good news for consumers who want to be assured that Blu-ray is the format of choice by industry leaders." About Blu-ray Disc Blu-ray Disc is a next-generation optical disc format developed for high-definition video and high-capacity software applications. A single layer Blu-ray Disc will hold up to 25 gigabytes of data and a double-layer Blu-ray Disc will hold up to 50 gigabytes of data. About SicolaMartin Austin, Texas-based SicolaMartin is an advertising and marketing agency specializing in targeted and integrated campaigns that leverage technology and the digital convergence of media and marketing. For more than 20 years, the agency's creative excellence and in-depth marketing experience have delivered effective campaigns for consumer and technology industry leaders like AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. , Blu-ray Disc, Hewlett Packard, Sybase, and the American Cancer Society American Cancer Society, n.pr established in 1913, this national volunteer-based health organization is committed to the elimination of cancer through prevention and treatment and to diminishing cancer suffering through advocacy, scholarship, research, . In 2006, the Society for Human Resource Management  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . named SicolaMartin one of the 50 Best Companies to Work for in Texas (#8). The agency is a wholly-owned subsidiary of Young & Rubicam Brands with a satellite office in San Francisco. For more information, visit http://www.sicolamartin.com/. |
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