Blu Selects Wildfire to Provide Personal Assistant Service to Mobile Phone Users Throughout Italy; Wildfire Partners With Blu to Provide 'Memory' to Blu Subscribers.Business/Technology Editors LEXINGTON, Mass.--(BUSINESS WIRE)--Nov. 98, 2000 Wildfire Communications, Inc., a leader in voice-activated, personal assistant technology, and Italian wireless carrier Blu today announced that Blu has chosen Wildfire to provide its mobile subscribers with the award-winning, voice-activated Wildfire(R) personal assistant. The Blu service, rebranded as Memory, brings mobile phone users throughout Italy the most advanced and most natural way of using their mobile telephones--their voice. "We are very excited to enter the Italian market with Blu," said Mark Morrison Mark Morrison (born 3 May 1972, in Hanover, Germany) is a British R&B singer who saw success in the mid-1990s. His single, Return of the Mack became a top ten hit across Europe in 1996, and opened the U.S. market for him the following year. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Wildfire Communications, Inc. "Blu is widely considered an innovator in their marketplace and we believe the addition of Wildfire is a perfect complement to the company's cutting-edge service offering. Together, we hope to make Memory a major success by improving the wireless phone experience for users across Italy." Memory takes messages, makes and redirects calls, records contacts' details and handles faxes, all through the use of intuitive spoken instructions given directly to Memory over an individual's wireless phone. Memory keeps a contact list of names and numbers--in effect, a `virtual phonebook'--so that the user need only say for example, "Memory, call Maria at the office," and Memory will immediately dial the number. At the same time, Memory will file and prioritize pri·or·i·tize v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem v.tr. To arrange or deal with in order of importance. v.intr. incoming messages, enabling users to listen to the messages and return the calls without having to hang up or redial In telecommunication, an automatic redial is a service feature that allows the user to dial, by depressing a single key or a few keys, the most recent telephone number dialed at that instrument. the number. "Wildfire, because of its nature of simplicity and advanced services, suits perfectly into Blu's strategy. Our core values are Simplicity, Innovation and Service: Wildfire fulfills all of them," adds Pierpaolo Festino, Blu's Marketing Mix Director. About the Wildfire Personal Assistant Wildfire(R) is a personal assistant who manages communications for busy people. "She" takes messages, manages contacts, dials outgoing calls, handles faxes and allows users to screen incoming calls, all through intuitive voice commands. Wildfire enhances productivity and efficiency by serving as a single source to manage a user's mobile communications. Wildfire is currently offered by Pacific Bell Wireless
About Wildfire Communications Wildfire Communications, Inc., headquartered in Lexington, Massachusetts Lexington is a town in Middlesex County, Massachusetts, United States. The population was 30,355 at the 2000 census. The town is famous for being the site of the opening shots of the Battles of Lexington and Concord, the first engagement of the American Revolution. , is a leader in the field of personal-assistant technology. The company develops and markets Wildfire(R)as an enhanced service Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information; offered by public telephone network carriers. Wildfire Communications, Inc. is located at 81 Hartwell Ave AVE Avenue AVE Average AVE Alta Velocidad Espanola (train between Madrid and Seville) AVE Alta Velocidad Española (Spanish: High Speed Train) AVE Audio Video Entertainment AVE Advertising Value Equivalent ., Lexington, MA 02421, USA. For more information on Wildfire Communications, visit its Web site at www.wildfire.com. Wildfire(R) is a registered trademark of Wildfire Communications, Inc. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion