Printer Friendly

Blown ad campaign?

Blown Ad Campaign?

Harrison already has centered much of its tourism advertising campaign around Dogpatch.

Using Cranford Johnson Robinson Woods, a slick four-color brochure was produced and a whole section was purchased in the official state tour guide. Last year, Harrison spent $30,000 on radio and television advertising in the Kansas City, Tulsa, Little Rock, Fort Smith and Springfield, Mo., markets. Fram says about the same amount will be spent this year.

"If you combine all the groups here, $500,000 a year is spent promoting Harrison tourist attractions," Fram says. "Dogpatch is important to us. It drew 250,000 to the area last year. We like it. We need it. We do everything we can to help."
COPYRIGHT 1991 Journal Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:tourism advertising campaign on Dogpatch theme park
Publication:Arkansas Business
Date:Feb 4, 1991
Words:119
Previous Article:So long Daisy Mae.
Next Article:"Saab" story.
Topics:


Related Articles
The quiet canary.
So long Daisy Mae.
CJRW's gambling role faces renewed scrutiny.
Take the tour -- Again. (Outtakes).
Primed for a visibility boost: Office of Tourism touts $19 million campaign.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters