Bloor Research Teams with Baroudi Group to Form Trans-Atlantic Alliance.

Business Editors

ARLINGTON, Mass.--(BUSINESS WIRE)--May 21, 2003

UK-based Bloor Research and Boston-based Baroudi Group, both research and analyst firms servicing high-technology clients, today announced a partnership to offer a broader range of analyst services, providing expertise from both the US and European markets.

The US arm of the operation will be known as Baroudi Bloor.

"Our decision to merge came as a direct result of the successes in recent months on joint projects for US and European clients who appreciated the value of having such a balanced view of the two major markets at a very fine-grained level," said Robin Bloor, founder of Bloor Research.

"We believe that to deliver true value to our customers we must be able to combine local knowledge with real world experience in order to provide a more global, expert view," said Carol Baroudi, CEO of Baroudi Group.

Bloor and Baroudi are acknowledged thought leaders in their respective countries and have more than 40 years of combined practical experience, deep technology expertise, and above all, have maintained a high degree of integrity and independence.

Sarah Tonks, Managing Director of Bloor Research in the UK, said, "We now have the ability to provide UK and European customers with a higher quality and range of services that will show the real life picture of the state of the US market and US customers with true perspective of the European market - a highly informed view of the commercial potential in each market."

Both Bloor Research and Baroudi Group are committed to providing intelligent, informed, pragmatic and responsible analysis. The buyers and end-users of Information Technology, IT suppliers and industry investors will be able to draw upon their considerable knowledge of both the USA and Europe.

Bloor Research and Baroudi Bloor deliver information and services for English, German, French and Spanish speaking audiences, with offices across the USA, the UK, the Netherlands and Switzerland.

About Bloor Research

Bloor Research, founded in 1989, guides organizations on the effective development and utilization of information technology, through independent, expert research, analysis and tailor-made advice. It publishes the successful web magazines IT-Director.com and IT-Analysis.com.

About Baroudi Group

Baroudi Group, Inc., founded in 2001, is a top-tier team of industry analysts who identify and evaluate technologies in USA and Europe. Each member has had in-depth, hands-on industry experience enhancing the Group's analytical skills.