Blooms Today Reports Over 1200% ROI Using Bronto Software; Online Retailer Increases Internet Sales with Email Newsletters and Promotions.DURHAM, N.C. -- Bronto Software, Inc., an email marketing software innovator since 2002, today announced that Blooms Today has reported more than 1200% ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from converted sales alone since implementing Bronto's software earlier this year. Other benefits include reduced cost per order and improved email tracking See e-mail tracker. and analytics. Blooms Today, a worldwide floral service provider, began using Bronto's technology in April to send monthly e-newsletters and timely email promotions to its rapidly growing customer base. In conjunction with this effort, the company implemented a "Revenue per Delivered Email" conversion tracking system to measure the success of these email campaigns. This measurement is calculated by dividing monthly revenue by the number of successfully-delivered emails. Blooms Today has shown a positive return in revenue from targeted email campaigns. "Thanks to Bronto's technology and ongoing guidance, we have greatly increased our conversion rates," said Gabe Harris, eCommerce manager at Blooms Today. "Bronto helps us convert our email list contacts to customers, which equates to an improved bottom line." Bronto's software enables customers to maintain clean lists with a high percentage of delivered messages. In fact, by implementing the technology and following Bronto's best practice guidelines practice guidelines Medical practice A set of recommendations for Pt management that identifies a specific or range of range of management strategies. See Peer review organization, Practice standards. Cf 'Cookbook' medicine. , Blooms Today has grown their email list by 40 percent. Bronto's detailed tracking reports allow Blooms Today to view the deliverability history of individual contacts. If delivery issues arise, an error message listing the reason is given, and the company can determine if that particular address needs to be reformatted, unsubscribed Unsubscribed Newly issued securities that have not seen much interest, or subscriptions, from investors ahead of the issue date or have not been offered by brokerages. If you wanted to own the newly issued shares, you'd only be able to purchase them as you would any other stock or deleted. To help reduce hard bounces An undeliverable e-mail message. It is returned to the sender as "host unknown" or "recipient unknown," due to an invalid e-mail address or possibly an expired address. A hard bounce may also occur if the receiving mail server has been configured to block all mail from the sender's domain. , Bronto continuously works with ISPs and other domains to ensure "whitelist" status. Blooms Today also monitors Cost Per Order (CPO (Chief Privacy Officer) An individual who manages the privacy issues within an organization. Arising out of the privacy regulations in finance and health care in the late 1990s, the CPO position eventually crossed over to all industries. ) campaign statistics, which tracks the cost of attracting new customers through various advertising mediums employed by the company, including yellow page advertisements, search engine marketing, and email marketing. Harris reports Bronto's software is their best CPO vehicle, costing less than half of what the company set as a spending goal. Another factor in the company's decision to implement Bronto software is its easy-to-use interface. The simple interface has allowed the company to quickly ramp-up advanced analytics features such as clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. and conversion tracking, which allows them to see exactly how many dollars result from each email sent. Harris also praises Bronto's approach to customer service. "Bronto has been a great partner to Blooms Today. They have qualities in a company that I look for - responsiveness, attentiveness, and availability when I have questions or concerns," commented Harris. "The entire Bronto team has a sense of integrity and dedication, and we look forward to continuing to use Bronto to help us communicate effectively with our customers." "We are thrilled to see the results of Blooms Today's email marketing campaign to date," said Bronto CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Joe Colopy. "Our goal is to work closely with all of our customers to establish best practices as well as to coach them towards equally-impressive results with their email marketing campaigns." About Blooms Today Blooms Today is an industry leader offering a wide variety of flowers and gifts, many with same-day delivery, and every order carries a 100% Satisfaction Guarantee. The company has expanded the business worldwide, utilizing memberships with FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times) FTD Frontotemporal Dementia FTD Fitted FTD Federal Tax Deposit FTD Flight Training Device FTD Fastest Time of the Day and Teleflora networks. A member of the Society of American Florists, Blooms Today's vision is to continue to exceed customers' expectations with quality, value and extraordinary service. About Bronto Bronto Software, Inc. provides email marketing software to more than 600 online retailers, interactive agencies, and marketing departments around the world. Bronto's Web-based application See Web application. and industry-leading customer service give marketers the tools and support needed for successful, permission-based email marketing programs. Bronto Software was founded in 2002 and is headquartered in Durham, North Carolina Durham is a city in the U.S. state of North Carolina. It is the county seat of Durham CountyGR6 and is the fourth-largest city in the state by population. . Current Bronto customers include Ogilvy PR, Trek Bikes, Lending Tree, JP Morgan Chase Vastera Duke University, and more. For more information visit www.bronto.com. Bronto - Better Email Marketing |
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