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Bloomingdale's to Focus on Bloomingdales.com.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Bloomingdale's today announced plans to shift the focus of its direct-to-consumer business to the bloomingdales.com Web site, where sales growth has far outpaced the Bloomingdale's By Mail catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  in recent years. The company will continue to enhance bloomingdales.com as a robust growth vehicle for the Bloomingdale's brand. The Bloomingdale's By Mail catalog will be discontinued dis·con·tin·ue  
v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues

v.tr.
1. To stop doing or providing (something); end or abandon:
 by early 2009. Advertising catalogs produced by Bloomingdale's marketing division are unaffected by this announcement.

The restructuring, which will occur incrementally over the next eight months, reduces redundancies, streamlines operations, and creates a more efficient and focused organization to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the opportunities within the online business.

Bloomingdales.com is part of the direct-to-consumer business of Macy's, Inc. (NYSE NYSE

See: New York Stock Exchange
:M), which is expected to exceed $1 billion in sales in 2008. These direct-to-consumer businesses have benefited from significant infrastructure improvements, including two 600,000-square-foot fulfillment centers opened by Macy's, Inc. over the past year in Portland, TN, and Goodyear, AZ.

"Bloomingdale's is focused on growing its online business, increasing profitability and reflecting a seamless brand and merchandise selection, whether it be in-store or online," commented Michael Gould Not to be confused with Mick Gould or Michael Gould (actor).
Michael Gould is the Chairman and CEO of Bloomingdale's, a division of Federated Department Stores.

Gould received his B.A.
, Bloomingdale's chairman and chief executive officer. "As more customers turn to the Web for access to Bloomingdale's, their shopping experience must be brand-right. We intend to implement various enhancements to the Web experience, including ones that can bring to life some of our celebrated special events. Eliminating the paper catalog is also consistent with our sustainability and environmental policies of communicating more with customers electronically and less in paper."

Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois Virginia is a city in Cass County, Illinois, United States. The population was 1,728 at the 2000 census[1]. It is the county seat of Cass County.GR6 Geography
Virginia is located at  (39.
, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com.
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Publication:Business Wire
Date:May 9, 2008
Words:308
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