Bloomingdale's and Vialta Team Up to Connect Families in a New Way; See Loved Ones from Coast to Coast This Mother's Day.

Business Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--April 30, 2004

This Mother's Day, don't just call Mom, show her your smile. To celebrate Mom, Bloomingdale's and Vialta (OTCBB:VLTA) have partnered to give away a pair of Beamer videophones (a $500 value) every day from April 30th-May 9th in all 32 Bloomingdale's stores across the country. During those 10 days, consumers can visit any Bloomingdale's store, try a Beamer demo and see how live video adds a whole new dimension to calling a loved one, especially Mom.

As a special pre-Mother's Day event on Thursday, May 6th, from 10 a.m. to 4 p.m. PDT, customers at Bloomingdale's flagship store on 59th Street in New York City can use Beamer videophones to see their friends and relatives at the Century City Bloomingdale's store in Los Angeles, and vice versa.

"Living three states away from my mom has made it hard for my family to see each other on a regular basis," said Patricia R., a Beamer owner in California. "With Beamer, my mom is able to see her grandchildren's school projects, see them open their birthday gifts, and most importantly, their faces, which is a gift we never expected to have."

Vialta's Beamer videophones work with any home phone (corded or cordless) over a standard (analog) phone line to add live, color video to your phone call. Beamer videophones are easy to set up and easy to use with no special wiring or equipment required. No contracts, service fees or subscriptions, and there is no additional cost to the phone call. Beamer displays the video on a self-contained 3.5" LCD screen.

"Beamer videophones are an ideal gift for all the women in your life, helping families stay connected across the miles," said Didier Pietri, Vialta's President and CEO. "We are excited to partner with Bloomingdale's and give customers a chance to experience the Beamer connection for themselves."

Winner of a 2003 "Good Buy" Award from Good Housekeeping magazine, a 2003 "Best of Innovations" Award from the Consumer Electronics Association and a 2004 iParenting Media Award, Vialta Beamer videophones have a suggested retail price of $249.99 per unit and will be available at all participating Bloomingdale's stores beginning April 30th.

The Bloomingdale's-Vialta marketing partnership was developed by REGATTA (www.regattanyc.com), a NYC-based agency that specializes in co-brand sponsorships, event marketing and customer loyalty programs.

About Bloomingdale's

Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and with the opening of Soho, will operate 33 stores in New York, New Jersey, Nevada, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. Please visit the website at www.bloomingdales.com.

About Vialta

Vialta develops, designs and markets unique and innovative home entertainment and communications products for the mainstream consumer. The company was formed in April 1999 and is publicly traded on the OTC Bulletin Board under the symbol VLTA. The company is headquartered in Fremont, Calif., with offices in Los Angeles and Hong Kong. More information about Vialta can be found at www.vialta.com.