Bloomingdale's Experiences Increased Conversion Rates with E-Color; Buystream Study Indicates E-Color Corrected Content Increases Online Purchases.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 17, 2001

E-Color, the standard for color quality on the Web for the delivery of color you can trust, and Buystream, a leading analytics and reporting software company, today announced the results of a study from a sample of visitors to bloomingdales.com.

The study concluded that E-Color significantly increases online conversion rates and strengthens visitor loyalty for bloomingdales.com.

According to the study, consumers who have E-Color Corrected(TM) their display were more than five times more likely to purchase items during their initial visit to bloomingdales.com.

"E-Color allows Bloomingdale's to deliver on the brand promise that we have cultivated over the years," said Tatiana Rosak, director of Internet strategies at bloomingdales.com. "The Buystream study further validates that E-Color not only maintains our brand consistency, but also increases consumer confidence, resulting in increased online sales."

The Buystream study also indicates that shoppers who have E-Color Corrected their displays visited the Bloomingdale's site on average once every four days while the non-corrected shopper visited once every seven days. The shopper also made a purchase in 20 percent fewer visits to the site.

"The Buystream study indicates that E-Color converts browsers to buyers and buyers into repeat shoppers," said Bill Hilliard, president of E-Color. "By delivering color you can trust to consumers, e-retailers will provide a more realistic shopping experience, and more importantly, increase online sales transactions."

E-Color offers a server-based solution that ensures reliable and consistent color on the Internet. Consumers can activate E-Color when setting-up new hardware from Compaq, Samsung, ViewSonic and more as well as through an easy, one-time process on Web sites such as bloomingdales.com and Visualize.com.

About E-Color Inc.

E-Color, the standard for color quality on the Web, delivers color you can trust. E-Color's products and services enable e-commerce sites to build brand and loyalty, and to increase conversion and retention rates for B2C and B2B companies. Leading retail sites such as Bloomingdale's, Visualize, and National Blind & Wallpaper Factory and numerous others have licensed E-Color's Web technology.

E-Color distributes consumer products through its longstanding relationships with hardware manufacturers such as 3dfx, ATI, Compaq, Creative Labs, PC Chips, Samsung, and ViewSonic. More than 130 million new consumers receiving products from participating makers within the next three years will be enabled to become E-Color Corrected(TM) users when they set-up new PCs, monitors, graphics cards, and other peripherals. E-Color's hardware distribution channel allows a vast majority of Internet users to benefit from E-Color(TM) technology. For more information, visit www.ecolor.com. Note: E-Color is spelled with a capital E, hyphen, then capital C.

E-Color, the E-Color logo, Color You Can Trust, E-color Corrected, and E-Color Indicator, are either registered trademarks or trademarks of E-Color Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.