Bloomberg Television and the Weather Channel Examine the Business of Weather.

NEW YORK--(BUSINESS WIRE)--Sept. 28, 1999--

The Weather Channel(R), the nation's premier provider of weather, and Bloomberg Television(R), the premier financial news and information provider, announce the formation of a landmark programming alliance in which each network will provide content to the other.

The Weather Channel will air The Bloomberg Money Barometer. This one-minute segment will examine the impact of weather on business and markets - from the weather in Brazil affecting the price of your morning coffee, to the huge costs involved in cleaning up a monster storm such as Hurricane Floyd. This segment will air weekdays on The Weather Channel at 5:30 am and again at 6:00 am.

The Weather Channel will produce the Business Travelers' Forecast, a one-minute segment providing Bloomberg Television viewers with up-to-the-minute weather and travel conditions in major travel hubs. This will air on Bloomberg Television Monday through Friday at 5:55 am and again at 6:55 am.

Both programs began airing on September 27, 1999.

"Weather is big news for business, its impact on the economy can affect everything from stock trading to farming. The weather plays a role in many aspects of our daily activities," said Patrick Scott, vice president and general manager of The Weather Channel. "By joining forces with Bloomberg, the leader in business news providers, we are able to give our viewers a business perspective on how the weather can directly impact the financial markets and consumers."

According to Richard Sabreen, General Manager of Bloomberg Television and Radio, "Weather news moves markets and has become crucial to our viewers. Now we can help our business travelers do their business more efficiently by offering weather conditions around the country which could effect their travel plans."

BACKGROUND

BLOOMBERG TELEVISION is broadcast globally in 7 languages as a 24-hour news and information channel emphasizing business and financial news. Its multiscreen format of anchored video reports and text updates gives viewers the flexibility to get their news virtually on demand. All news and screen information is tailored to cover each specific broadcast market. It provides comprehensive business, world and national news.

The Weather Channel, Inc., based in Atlanta, is the nation's premier provider of weather information. The only 24-hour international weather network, The Weather Channel is seen in more than 72 million homes in the U.S. and 3.4 million in Latin America.

The Weather Channel Web site, weather.com, is the world's leading source of weather on the Web, offering forecasts for more than 70,000 locations worldwide and special lifestyle sections and services. The Weather Channel offers additional products and services including an interactive telephone service, 1-900-WEATHER, as well as weather forecasts for radio and newspaper, and free resources for educators. As the leader in weather information for emerging technologies, The Weather Channel creates content for multiple platforms including local and digital products, next generation and interactive television.

The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, Va.-based privately held media company with global interests.