Bloomberg Signs Agreement With DoubleClick for International Ad Representation in Three Countries.NEW YORK--(BUSINESS WIRE)--June 3, 1999-- Bloomberg Selects DoubleClick International to Maximize Revenues DoubleClick Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), the industry's leading global Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions company, today announced an international ad sales agreement with Bloomberg, one of the leading and fastest-growing providers of global news, data and information. The countries included in the agreement are Spain, Japan and Australia. Bloomberg will now easily be able to take advantage of DoubleClick's established operations in 17 countries, which consist of a global sales force that sells advertising to 2,400 advertisers worldwide. "As a Network with a global sales team, we are able to connect leading publishers with advertisers around the world," says Barry Salzman, President, DoubleClick International. "The relationship with Bloomberg will help meet advertisers' demand for high quality financial content in DoubleClick's key markets." Through DoubleClick's broad global expansion and the rapid growth of Internet advertising internationally, DART (Dynamic Advertising Reporting and Targeting) has substantially increased its functionality to meet the complex challenges of managing Internet advertising campaigns across multiple countries. International advertisers can now manage a global buy and achieve truly localized targeting in any major market worldwide. "DoubleClick has an excellent track record of providing Web sites with technology, marketing and sales tools to be successful online," said David Wachtel, Publisher of Bloomberg Media. "This type of true value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. will allow us to continue to grow our brand abroad." About DoubleClick Inc. DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has U.S. headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , international headquarters in Dublin and maintains offices in Atlanta, Boston, Chicago, Detroit, Dallas, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Seattle, Amsterdam, Barcelona, Copenhagen, Dusseldorf, Hamburg, Helsinki, London, Madrid, Milan, Montreal, Munich, Oslo, Paris, Stockholm, Sydney, Tokyo and Toronto. About Bloomberg L.P. Bloomberg news and information is used by over 250,000 financial professionals (the BLOOMBERG system), 8 million radio listeners (Bloomberg Radio), over 200 million Bloomberg Television Bloomberg Television are cable television networks around the world that broadcast business and financial news 24 hours a day. The network was widely known for their data screen format, in which news tickers and business data boxes used more of the television screen than the homes, and by Bloomberg News' 50 million readers in 850 newspapers around the world. The company also publishes Bloomberg Personal Finance, a monthly magazine which offers high-end amateur investors financial tools previously available only to professionals; Bloomberg magazine, an award-winning publication distributed to all BLOOMBERG service users; Bloomberg Wealth Planner, which focuses on issues of interest to financial advisors servicing high net worth clients; and business and financial books published by Bloomberg Press. Its consumer finance Internet site, Bloomberg.com (http://www.bloomberg.com), attracted 136 million page views in April 1999 and ranks in the top 5 in its category, according to Media Metrix. The site recently won the New York City Society of Professional Journalists' "Deadline Club Award" as best web site. |
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