Bloomberg Sets New Standards in Broadcasting with ADC Telecommunications' DV6000 Video Transport Equipment.

LONDON--(BUSINESS WIRE)--Oct. 8, 1997--Bloomberg Television has become the latest UK broadcaster to use ADC Telecommunications' DV6000(TM) Universal Digital Transmission System. Bloomberg joins a growing number of broadcasting groups which are using the DV6000 system to raise transmission standards and streamline their operations. With the DV6000 system, Bloomberg can transport multiple high quality video channels more cost-effectively, without compromising on quality.

The ADC Telecommunications DV6000 system is a 2.4 gigabits per second (Gbps) fibre-optic transmission system that encodes signals in an uncompressed digital format to achieve higher quality imagery. The system supports 16 channels per optical wavelength, and those channels can support a mix of video, audio, data and telephony signals. The flexible, plug-in architecture of the DV6000 system supports diverse network configurations and multiple formats, all of which can be changed with the insertion or removal of a card.

The ADC Telecommunications DV6000 system is being used by Bloomberg to transmit multiple D1 video feeds over a redundant optical infrastructure -- supplied by the UK arm of telecommunications carrier WorldCom -- from its central production facility via remote studios for additional foreign language content, before being distributed through satellite uplink to Europe's financial news communities.

Operating 24 hours a day, Bloomberg Television delivers breaking news, instant analysis of the global financial markets, the latest sports results, weather forecasts, entertainment and lifestyles in 30-minute segments, via cable and satellite.

In February 1997, Bloomberg began to trial the DV6000 system with WorldCom, which provides Bloomberg with network access. WorldCom in turn, is deploying 20 DV6000 systems as part of an exercise to upgrade the technology and service it offers to broadcasters in the UK.

Matthew Turner, head of engineering at Bloomberg, said: "The DV6000 system gives us significant flexibility and versatility, as well as high-quality video capabilities. At Bloomberg we have a constant need to broadcast large amounts of information at high speeds, to anywhere in the world at any time. The DV6000 system cuts out several layers of costs usually associated with broadcasting from remote locations, and it gets us on air faster -- which is vital, in a business where everything revolves around speed and being first with the news."

Philippe Bodart, ADC Telecommunications' regional vice president for Europe, said: "We're delighted that Bloomberg is using DV6000 system. With this system, service providers and their customers get a wide, cost- effective array of applications on a single platform -- including provisions for broadband services such as broadcast video services, Internet access and voice applications, access to customer management data, and the ability to create private telephony networks."

ADC has supplied the DV6000 systems to service providers in Europe, the US, Asia, Latin America and the Middle East. Customers include the US's 10 largest cable TV companies. In July, Atlanta-based Cox Communications chose ADC as its primary supplier for digital video transport equipment, and will deploy the DV6000 system in some of its largest clusters, passing several million homes.

ADC Europe, a subsidiary of ADC Telecommunications, Inc., is headquartered in Brussels. As well as the UK and Spain, ADC Europe has offices in Germany and Finland. ADC Telecommunications is a leading global supplier of transmission and networking systems used to deliver voice, data and video services.

Based in Minneapolis, Minnesota, USA, the company holds a pre-eminent market position in physical connm.

WorldCom is a global telecommunicationprovides financial data, analysis, news and information online to the world's investment community through [phone]

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Lynne High, ADC