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Bloomberg News Service to Broadcast Marketing Intelligence From AICE; American IC Exchange (AICE) Gathers Pricing Data On Integrated Circuits.


ALISO VIEJO, Calif.--(BUSINESS WIRE)--June 1, 1998--American IC Exchange(R) (AICE AICE American-Israeli Cooperative Enterprise
AICE Advanced International Certificate of Education
AICE American Institute of Chemical Engineers
AICE Association for Innovative Cooperation in Europe
AICE American Institute of Consulting Engineers
(TM)) Monday announced that the pricing data it collects on the worldwide market for integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 will now be broadcast throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  via television and radio stations subscribing to the Bloomberg LP (BLP BLP Barbados Labour Party
BLP Bible Literacy Project
BLP Bypass Label Processing (IBM)
BLP Buddhist Liberal Party (Cambodia)
BLP Bonded Logistics Park
BLP Borland Learning Partner
) Financial Markets Commodities News service.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the agreement with the Princeton, N.J.-based news service, AICE will supply BLP with twice daily updates on the IC market, giving its reporters crucial background information on commodity type ICs and the computer industry in general.

In addition to television and radio outlets, the news service will make the AICE information available to BLP's "terminal" and Internet subscribers. These BLP media channels provide news stories targeted directly to brokers, analysts and other members of the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 industry.

BLP will attribute the pricing data to AICE in its news stories, and AICE's logo and contact information will be included on the "fixed pages" it provides to terminal and Internet subscribers. In turn, AICE will provide visitors to its RAMDEX(tm) Web site, at www.aice.com, with a direct hyperlink to BLP's Semiconductor Newswire.

AICE Has Been Publishing IC Pricing Data For More Than Two Years

AICE has been publishing global open market pricing information on ICs for more than two years now and making it available to customers through its RAMDEX Web site. The products followed on RAMDEX are the most common types of ICs, or "computer chips," including DRAMs (Dynamic Random Access Memory Dynamic random access memory (DRAM) is a type of random access memory that stores each bit of data in a separate capacitor within an integrated circuit. Since real capacitors leak charge, the information eventually fades unless the capacitor charge is refreshed periodically. ) and CPUs (Central Processing Units See CPU.

(architecture, processor) central processing unit - (CPU, processor) The part of a computer which controls all the other parts. Designs vary widely but the CPU generally consists of the control unit, the arithmetic and logic unit (ALU), registers, temporary buffers
). The company compiles its pricing data from its channel of open market IC sources located throughout the world.

The pricing information AICE collects on ICs is helpful to understanding the financial pressures on computer companies. DRAM is the most common type of electronic memory used in computers today. So, the current open market pricing for DRAM gives analysts and journalists a key indicator of future production costs for original equipment manufacturers (OEMs), in addition to telling industry watchers how commodity chip manufacturers will perform financially.

"RAMDEX was started as a way for our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers to see what was going on in the open market and confidently buy product from us or sell their excess supply to us," said Jim Binford, director of sales and marketing for AICE. "It has enhanced our credibility immeasurably as a industry source for ICs and this agreement with BLP offers further evidence of the high regard that analysts have for RAMDEX."

AICE's RAMDEX information is already quoted regularly by at least one other news gathering source. Every Monday, AICE is cited in the Business Section of The San Jose Mercury News The San Jose Mercury News is the major daily newspaper in San Jose, California and Silicon Valley. The paper is owned by MediaNews Group. Its headquarters and printing plant are located in North San Jose next to the Nimitz Freeway (Interstate 880). , in "The Whole Valley Index," for providing the open market price of DRAM.

For more information contact AICE at 800/229-7690 or www.aice.com.

American IC Exchange

American IC Exchange, based in Aliso Viejo, is a distributor of integrated circuits to or iginal equipment manufacturers and PC peripherals to corporate buyers. The May 11, 1998 issue of Electronic Buyers' News ranked AICE seventh in the nation among "Nonfranchised Distributors." Founded in 1988, the company employs 75 people, with revenues during 1997 exceeding $90 million.

    CONTACT:  American IC Exchange
               Jim Binford, 714/362-6555
               Fax: 714/362-5333
               Web: http://www.aice.com
                or
               Fisher Business Communications Inc.
               Larissa Longenecker, A.E./P.R.
               William L. Prichard, V.P./P.R.
               714/556-1313
               Fax: 714-556-1216
               Web: http://www.fbiz.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Jun 1, 1998
Words:571
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