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Bloomberg ExpoVillage a New Attraction for Golf Fans At the Coldwell Banker Burnet Classic, August 3-6.


Sports Editors/Golf Writers

PRINCETON, N.J.--(BW SportsWire)--July 11, 2000

Bloomberg ExpoVillage(TM), a new interactive consumer pavilion designed to educate and entertain golf fans at 10 select stops on this year's PGA Tour The PGA Tour is an organization that operates the USA's main professional golf tours. It is headquartered in Ponte Vedra Beach, Florida, USA. Its name is officially rendered in all caps as “PGA TOUR".  and Senior PGA Tour, will be a new feature at this year's Coldwell Banker Burnet burnet, hardy perennial herb of the family Rosaceae (rose) found in temperate regions, usually with white or greenish flowers. The European species are sometimes cultivated for the leaves, which are used in salads, for flavoring, and formerly as a poultice to stop  Classic, Bunker Hills Golf Course, Coon Rapids Coon Rapids, city (1990 pop. 52,978), Anoka co., SE Minn., on the Mississippi River; inc. 1952. It is a suburb of Minneapolis–St. Paul. Transportation equipment, fabricated metal products, and medical equipment are produced. , Minn., August 3-6, 2000.

Housed in a large, climate-controlled tent designed specifically for PGA Tour sites, the fan expo will be located near the 10th green and 17th tee, next to the Hole-in-One Contest. Admission is free to all tournament ticket holders and will be open 8 a.m. to 5 p.m., Thursday through Sunday.

Visitors will experience interactive product displays, exhibits on finance, travel and golf-related entertainment, all under one tent. Activities will include long drive and closest-to-the-pin contests at the golf simulator featuring Nike Golf's new ball, a putting challenge, and golf equipment demonstrations. In addition, there will be live broadcast coverage of the tournament, current financial news updates from Bloomberg, contests, giveaways and drawings for free prizes.

Created by Denby, a Jack Morton Co., in association with the PGA TOUR Tournaments Association, Bloomberg ExpoVillage is a first-of-its kind opportunity for the estimated one million golf fans who attend the select 10 PGA Tour tournaments to participate and visit a fan pavilion.

"Our goal was to create an educational and entertaining environment where golf fans can experience products and services that are relevant to their lifestyle," said Denby's founder and president, Bob Denby.

In addition to Bloomberg, sponsors include: Agilent Technologies This article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , featuring HeartStream, their portable heart defibrillator defibrillator, device that delivers an electrical shock to the heart in order to stop certain forms of rapid heart rhythm disturbances (arrhythmias). The shock changes a fibrillation to an organized rhythm or changes a very rapid and ineffective cardiac rhythm to a ; Camdens, a business-to-business online luxury gift provider; Flonase (fluticasone propionate fluticasone propionate (fltik´ ) Nasal Spray Nasal sprays are used for the nasal delivery of a drug or drugs, generally to alleviate cold or allergy symptoms such as nasal congestion. Although delivery methods vary, most nasal sprays function by instilling a fine mist into the nostril by action of a hand-operated pump , 50 mcg., developed and marketed by Glaxo Wellcome, an industry leader in pharmaceutical research; and ProTour Memorabilia, a PGA Tour licensee of memorabilia signed by PGA Tour players. Media partners Golf Digest and Fortune magazines are carrying national advertising , as are Bloomberg publications and radio.

The next tour stop is the FleetBoston Classic, Concord, Mass. Aug. 24-27, 2000.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 11, 2000
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