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Bloomberg ExpoVillage -- a New Attraction for Golf Fans At the Franklin Templeton Shootout; Doral Golf Resort and Spa, Miami, Nov.15 - 19, 2000.


Sports Editors/Golf Writers & Columnists

PRINCETON, N.J.--(BW SportsWire)--Nov. 1, 2000

Bloomberg ExpoVillage(TM), a new interactive consumer pavilion designed to educate and entertain golf fans at 10 select stops on this year's PGA Tour The PGA Tour is an organization that operates the USA's main professional golf tours. It is headquartered in Ponte Vedra Beach, Florida, USA. Its name is officially rendered in all caps as “PGA TOUR".  and Senior PGA Tour will be a new feature at this year's Franklin Templeton Shootout Shootout

Venture capital jargon. Refers to two or more venture capital firms fighting for the startup.
 at the Doral Golf Resort and Spa, Miami, Nov. 15 - 19, 2000.

Housed in a large, climate-controlled tent designed specifically for PGA Tour sites, the fan expo will be located at the entrance to the Great White Course at the resort.

All tournament ticket holders earn free admittance Admittance

The ratio of the current to the voltage in an alternating-current circuit. In terms of complex current I and voltage V, the admittance of a circuit is given by Eq. (1), and is related to the impedance of the circuit Z by Eq. (2).
 into Bloomberg ExpoVillage, which will be open during the tournament from 8 a.m. to 5 p.m., Wednesday through Sunday.

Visitors will experience interactive product displays, exhibits on finance, travel and golf-related entertainment, all under one tent. Activities will include long drive and closest-to-the-pin contests at the golf simulator featuring Titleist golf balls, a putting challenge, and golf equipment demonstrations. In addition, there will be live broadcast coverage of the tournament, current financial news updates from Bloomberg, contests, giveaways and drawings for free prizes.

Created by Jack Morton Worldwide Jack Morton Worldwide is a global experiential marketing agency with offices in the US, Europe, Asia and Australia. Since 1998, Jack Morton has been part of the Interpublic Group of Companies. , in association with the PGA TOUR Tournaments Association, Bloomberg ExpoVillage is a first-of-its kind opportunity for the estimated one million golf fans who attend the select 10 PGA Tour tournaments to participate and visit a fan pavilion.

"Our goal was to create an educational and entertaining environment where golf fans can experience products and services that are relevant to their lifestyle," said Bob Denby, vice president, Jack Morton Worldwide.

In addition to title sponsor Bloomberg L.P, the international financial media company, sponsors include: Camdens, a business-to-business online luxury gift provider; Flonase(R) (fluticasone propionate fluticasone propionate (fltik´ ) Nasal Spray Nasal sprays are used for the nasal delivery of a drug or drugs, generally to alleviate cold or allergy symptoms such as nasal congestion. Although delivery methods vary, most nasal sprays function by instilling a fine mist into the nostril by action of a hand-operated pump , 50 mcg., developed and marketed by Glaxo Wellcome, an industry leader in pharmaceutical research; ProTour Memorabilia, a PGA Tour licensee of memorabilia signed by PGA Tour players. Exhibitors include SkyTel, a pioneer and leader in the field of wireless messaging and the Greg Norman Noun 1. Greg Norman - Australian golfer (born in 1955)
Gregory John Norman, Norman
 Collection, a line of upscale golf apparel. Media partners Golf Digest Golf Digest is a monthly golf magazine published by Advance Publications in the United States. It is a generalist golf publication covering recreational golf and men's and women's competitive golf.  and Fortune magazines are carrying national advertising, as are Bloomberg publications and radio.

Bloomberg ExpoVillage will broadcast live tournament coverage during the Franklin Templeton Shootout.

The first of 10 PGA Tour Tournaments for Bloomberg ExpoVillage in 2001 will be the Touchstone Energy Tucson Open, January 10 - 14.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 1, 2000
Words:389
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