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Bloomberg Enters Next Phase of Its Interactive Strategy and Selects NDS as Its Global Strategic Development Supplier.


Business Editors/High Tech Writers

Bloomberg Television Bloomberg Television are cable television networks around the world that broadcast business and financial news 24 hours a day. The network was widely known for their data screen format, in which news tickers and business data boxes used more of the television screen than the (R) the global financial broadcast network, has announced an international strategic agreement with NDS Group NDS Group plc is a DRM and conditional access firm. It is listed on the NASDAQ (symbol NNDS), but its major shareholder is News Corporation. The company is headquartered in West Drayton (near Heathrow), United Kingdom. The CEO of NDS is Abe Peled.  plc, (NASDAQ/NASDAQ Europe:NNDS NNDS Norsk Nettverk for Down Syndrom (Norway) ), a News Corporation company and leading provider of technology solutions for digital pay TV.

Key to Bloomberg's strategy is NDS's proven Value@TV(tm) suite of applications, an interactive infrastructure for television. Leading the financial services sector in developing interactive services, the first interactive broadcast combining Bloomberg's services with NDS's applications will launch on the UK's Sky Digital platform. Other countries will follow in 2003.

The partnership with NDS See eDirectory.

NDS - Netware Directory Services
 enables Bloomberg to enhance its interactive services, which already have been deployed in the UK and US cable markets. Initially, viewers will be able to customize their personal stock portfolios, look up latest share prices, vote on stock market issues, create personalized financial news headlines and view stock market indices Commonly used stock market indices include: Global
Large companies not ordered by any nation or type of business (in alphabetical order).
  • BBC Global 30
  • MSCI World
  • S&P Global 100
  • S&P Global 1200
  • Russell Global 10000 Launched 17/01/07
, whilst still able to watch the Bloomberg broadcast channel. Future versions may introduce further services by synchronizing activity with the broadcast content and could include options such as fantasy stocks and shares.

Michele O'Brien, Director of Interactive Television, Bloomberg, comments "Bloomberg Television is a 24 hour global financial news network committed to providing its audience with the most advanced services possible and we see interactive television as a key driver to the rapid growth of our distribution. These value-added services, customizable to individual needs, clearly deepen our relationship with our viewers; a valuable audience of serious investors with considerable purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
."

Bloomberg chose NDS as its preferred global development supplier because of its worldwide leadership in the interactive TV market. NDS's multi-platform approach to development is perfectly in line with Bloomberg's own objectives; rolling-out worldwide interactive services on multiple middlewares.

"NDS looks forward to working with Bloomberg and to using its proven experience of delivering compelling TV solutions on different middlewares to provide Bloomberg's viewers with added value services," says Paul Thompson, Vice President Interactive TV, NDS Europe. "The Value@TV solution allows customers to vastly enhance its services; increasing customer loyalty and providing a generation of new, previously untapped, revenue streams."

NDS, already a key strategic service provider for broadcasters including MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, QVC QVC Quality Value Convenience
QVC Question Valid Command
, Discovery Europe, Nickelodeon, Music Choice and the UK's Channel 4 and Teletext teletext: see videotex.


A broadcasting service that transmits text to a TV set that has a teletext decoder. It uses the vertical blanking interval of the TV signal (black line between frames when vertical hold is not adjusted) to transmit about a hundred
, has proved that interactive services raise audience interest, leading to reduced churn. Additionally, specific interactive features have been shown to generate considerable revenue through varying levels of audience participation.

About Bloomberg Television

Bloomberg Television(R) is an international broadcast network, reporting on the world of business and finance 24 hours a day. It is broadcast worldwide on 10 channels in seven different languages, all of which have a single, shared aim: to provide viewers with money news they need when they want it and in whatever form they want it.

With live reports from the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, London, and Tokyo Stock Exchanges Tokyo Stock Exchange

Main stock market of Japan, located in Tokyo. It opened in 1878 to provide a market for the trading of government bonds newly issued to former samurai.
 as well as exclusive camera links to leading market experts in banks and brokerages throughout the world, Bloomberg Television puts viewers in direct contact with the latest news and information from the most reliable sources.

About NDS

NDS Group plc (NASDAQ/NASDAQ Europe:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and personal computers. See www.nds.com for more information about NDS.

Cautionary Statement Concerning Forward-Looking Statements

The statements contained in this release which are not historical facts may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements relate to the plans, projections or future performance of NDS, which involve certain risks and uncertainties, including risk of market acceptance, the effect of economic conditions, possible regulatory changes, technological developments, the impact of competitive pricing and the ability of NDS and its commercial partners to develop systems and solutions which meet the needs of the broadcasting industry in a timely and cost-efficient manner, as well as certain other risks and uncertainties which are detailed in NDS' filings with the SEC. Company or product names have been used for identification purposes only and may be the trademarks or registered trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Jul 1, 2002
Words:693
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