Blogs, Viral Video, SEO, SEM and RSS on agenda at PRSA's T3 PR Conference, June 19 in New York City.Thinktopia CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Keynote Speaker at Annual Technology Section Conference NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ) NEWS FACTS
-- T3 PR Conference: Theory, Tactics & Technology for High Tech
Public Relations
-- Reuters Conference Center, New York, N.Y., June 19, 2007,
8:30 a.m.-5:30 p.m.
-- Presented by PRSA Technology Section in cooperation with the PRSA
New York Chapter
-- PR luminaries and global experts from leading agencies,
corporations and service providers to speak. Topics include:
-- Primal PR
-- TECH PR 2.0: Blogs, Vlogs & iPods
-- The Challenge of Tech
-- PR Idol: Meet the Media
-- The Future of Tech PR
-- Viral Video: Invigorating PR campaigns with video
-- PR in a Virtual World
-- Boosting PR Results with SEO, SEM & RSS
The use of technology communication tools such as blogs, viral video A video that spreads quickly via the Internet. It is often a short clip on a video sharing site such as YouTube that people reference in blogs, e-mails and instant messages. See viral marketing. and the future of technology public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most are just a few of the topics on the agenda at the Public Relations Society of America (PRSA) Technology Section annual conference on Tuesday, June 19, at the Reuters Conference Center, Three Times Square, New York. The all-day conference begins at 8:30 a.m. and ends at 5:30 p.m. The conference is presented in cooperation with the PRSA New York Chapter. The conference keynote session will feature Patrick Hanlon, author, Primal Branding, and CEO, Thinktopia. Hanlon was creative director for many years at agencies such as TBWA TBWA Tampa Bay WorkForce Alliance (Florida) TBWA The Big What Adventure TBWA Texas Bottled Water Association TBWA Tampa Bay Water Authority (Florida) TBWA Tiny Bubbles With Attitude , Ogilvy, Hal Riney Hal Riney (born 1932) is an American advertising executive and founder of Publicis & Hal Riney. Riney was named number 30 on the Advertising Age 100 people of the 20th century. [1] He was inducted into the Advertising Hall of Fame in 2001. & Partners and worked on a variety of famous brands, including Absolut, UPS, Disney, General Motors and Nickleodeon. He's been a guest writer for ADWEEK and his ads have been featured in Communication Arts, The One Show, Archive, Advertising Age and more. After serving on the management boards and executive levels of major advertising agencies, Hanlon realized that there might be better and more efficient ways to create ideas for clients and in 2003, he founded Thinktopia with the notion that "the idea business needed a better idea about how to do business." Other conference sessions include: "Blogs, Vlogs & iPods"; "The Challenge of Tech"; "PR Idol: Meet the Media"; "The Future of PR"; "PR in a Virtual World"; and "Boosting PR Results with SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. , SEM & RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ." The Awards for Excellence in Technology Journalism will be presented at the conference luncheon. The awards recognizes journalists in general or business publications and technical/trade magazines and newsletters who have published outstanding articles on technology and innovation, "We have a very strong lineup of thought leaders and leading voices in tech public relations at T3," said PRSA Technology Section Chair Henry Feintuch, managing partner, public relations, KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Worldwide. "This is the single, must-attend event for anyone in high-tech public relations. Our speakers are on the leading edge of public relations and driving the use of the most innovative technologies and tactics to advance our profession." For registration information, please visit http://tinyurl.com/2qxdqp. For program questions, contact James Abel at 212-460-1422 or james.abel@prsa.org. T3 PR Conference Speakers & Schedule 8:30 - 9:15 a.m. Introduction Henry Feintuch, PRSA Technology Section chair, managing partner, KSCA Worldwide Keynote Session: Primal PR Creating PR zealots in the agency, corporation and media for technology products and services Patrick Hanlon, author, Primal Branding, CEO, Thinktopia 9:30 - 10:15 a.m. TECH PR 2.0: Blogs, Vlogs & iPods Best practices for implementing and leveraging social media in PR campaigns Don Bates, APR, Fellow PRSA, academic director, Master's Degree Program in Strategic Public Relations, Graduate School of Political Management, The George Washington University Chip Griffin, CEO, CustomScoop Tony Sapienza, co-founder and principal, Topaz Partners 10:30 - 11:15 a.m. The Challenge of Tech Telling the complex story, articulating the value and demonstrating results Ephraim Cohen, principal, The Fortex Group Sabrina Horn, APR, CEO, Horn Group Esty Pujadas, senior vice president, director, Global Tech Practice, Ketchum Sarah Russ, GM, vice president, Waggener Edstrom Worldwide 11:30 a.m. - 12:15 p.m. PR Idol: Meet the Media PR professionals compete for the title of PR Idol in front of leading technology journalists Sandra Fathi, president, Affect Strategies David Carnoy, executive editor, CNET.com Andrew Conry-Murray, new products editor, Network Computing Peter Kafka, technology and media editor, Forbes.com David Lidsky, senior editor, FAST COMPANY Mark Spoonauer, editor-in-chief, Laptop Magazine 12:30 - 1:30 p.m. Luncheon & Presentation of Awards for Excellence in Technology Journalism 1:45 - 2:30 p.m. The Future of Tech PR Industry visionaries speak out Richard Laermer, president, RLM PR, http://badpitch.blogspot.com Constantin Basturea, director of new media strategy, Converseon, http://blog.basturea.com Steve Rubel, senior vice president, me2revolution group, Edelman, http://steverubel.typepad.com/micropersuasion/ 2:45 - 3:30 p.m. Viral Video: Invigorating PR campaigns with video Kevin Kosh, vice president, CHEN PR Chris Brogan, community developer, VON, Network2.tv and co-founder, Podcamp Andy Plesser, founder and CEO, Beet.TV Stephanie Stahl, executive editor, InformationWeek 3:45 - 4:30 p.m. PR in a Virtual World Communicating with customers and the media in virtual worlds Morgan McLintic, vice president, LEWIS Global Public Relations Giff Constable, general manager, The Electric Sheep Company Adam Pasick, bureau chief, Embedded in Second Life for Reuters 4:45 - 5:30 p.m. Boosting PR Results with SEO, SEM & RSS Greg Jarboe, co-founder and CEO, SEO-PR, Writer, SearchEngineWatch.com Marc Cote, director, sales, Yahoo! Search Marketing T3 PR Conference Sponsors: BUSINESSWIRE AND PR NEWSWIRE  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . About the PRSA Technology Section The PRSA Technology Section consists of professionals who counsel and create public relations and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales programs for technology companies and/or use technology-based tactics in their public relations practices. Members are provided with the news, events, tools and resources to help them do their jobs efficiently. About the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is the world's largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 19 Professional Interest Sections, along with affinity groups representing business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional service firms and nonprofit organizations. The Public Relations Student Society of America The Public Relations Student Society of America (PRSSA), based in New York City, is a pre-professional public relations organization. Founded in 1968 by its parent Society, the Public Relations Society of America (PRSA), the organization has grown to more than 9,600 members and 285 (PRSSA PRSSA Public Relations Student Society of America ) has more than 280 Chapters at colleges and universities throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Add to Del.icio.us Digg This Technorati Tags: PR, Public Relations, Blogging |
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