Blogging: coming to your computer now!That definition is already changing as 2005 is predicted to be the year of the corporate blog A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Guerrilla Mike Manuel Mike Manuel is a Christian country music artist based out of Nashville, Tennessee. Mike traveled with his brothers as the Manuel Family Band where they received a warm reception from the Gospel market with three single radio releases that climbed to the Singing News top , more companies and organizations are beginning to use the medium as an easy form of micropublishing In micrographics, the issuing of new or reformatted information on microfilm for sale or distribution. to a targeted and interested audience who can receive the updated information almost instantaneously. Blogs, blogging and bloggers have been around since about 1998, but the potential of this information tool is only just beginning to be realized. "Blog" was named the 2004 Word of the Year by U.S. dictionary publisher Merriam-Webster, and at this point, blogs have become so popular they are now a force that needs to be reckoned with by traditional media. However, even the most Internet-savvy in the communications business have yet to figure out what all the fuss is about. WILL BLOGGING WORK FOR YOUR BUSINESS? It's important to remember that a blog is just another Web site. The major difference is that it can be changed or updated much more easily. In addition, blogs are easier to start and maintain, and perhaps best of all, they provide marketers a way to communicate directly with individuals and give a more human identity to your business or organization. In fact, some of the buzzwords Below is a list of common buzzwords which form part of the business jargon of Corporate work environments. General Conversation
Credibility is a very important concept as companies try to incorporate blogging into their public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most programs. Somehow you will need to convey the information you want without appearing to be too commercial and self-serving. The beauty of blogging for marketing and PR is the ability to communicate directly with a willing target audience. Consider it for such applications as direct interactive communications with customers, dealers, members or any other target market. It's faster, more efficient and more user-friendly than an e-newsletter. The best way to learn more about blogs is to actually check out a few and see how they work. The sidebar provides a list of blogging resources for your browsing pleasure, but you might also just want to do a search and find some of your own that can help get your creative juices Creative Juice is a daily craft show hosted by Emmy-nominated hosts Cathie Filian and Steve Piacenza on the HGTV and DIY Network. Nominated for an Emmy in the Best Lifestyle Host category in 2007. They are up against Paula Dean, Martha Stewart, and Emeril Lagasse. flowing. When you become comfortable with blogging, you might want to graduate into the world of syndication, where technologies such as RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. (Rich Site Summary, or as some like to call it, Really Simple Syndication) now allow you to distribute content, including audio and video, from your blogs or even regular Web sites. COMMUNICATING WITH PRODUCERS Although there is not yet any formal study on farmers and blogging, available statistics indicate that farmers use the Internet much like the general public, with nearly half of all farmers having some form of Internet access See how to access the Internet. . The Pew Internet & American Life Project surveyed Internet users on the subject of blogging this past November and found that 27 percent regularly read blogs, which is up from 11 percent in the spring of 2003. They found that blog readership increased by more than half in 2004. According to their survey and Internet usage estimates, that means that more than 32 million Americans are reading blogs, up from almost nothing just two years ago! It is likely that if farmers are following the trends of the general public, we can expect farm blogging to increase this year, even though the current list of agribusiness-related blogs is short. The bottom line is that blogging is a new and potentially beneficial way to distribute information. As one of our site visitors wrote to us, our blog "puts a warm, fuzzy human side to your corporate identity." Now is the time to jump onto the blogging bandwagon and consider the possibilities of this brand new communications tool. Chuck Zimmerman is co-owner of ZimmComm, Holts Summit, Mo, which offers a wide range of marketing services for the agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. industry. You can subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; ZimmComm's blog at http.//zimmcomm.blogspot.com. Links to more information Blogger: A Google-owned free blog creation and hosting site. www.blogger.com Debbie's Blog: A blog managed by Debbie Well that contains great ideas and links to many other resources, www.debbieweil.com PR Opinions: A blog of thoughts and opinions on the public relations industry hosted by Tom Murphy. www.natterjackpr.com News Gator: One of many news aggregator See syndication format. programs for subscribing to site feeds and managing your subscriptions, www.newsgator.com InfOpinions: A blog about public relations and technology. www.auburnmedia.com/wordpress/ Brownfield See greenfield. Network: Midwest farm radio network that combines blogging in a traditional Web site setting, along with RSS feeds of daily news content. www.brownfieldnetwork.com Blogging Pro: A collection of links to blogging resources. www.bloggingpro.corn Stoneyfield Farm Blog: An example of a farm blog. www.stoneyfieldfarm.com/weblog/ Blog Business World: Blogs in business, marketing, PR, and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , http://blogbusinessworld.blogspot.com/ MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Spaces: MSN's site where you can create your own blog. http://spaces.msn.com Feedster: A good blog search engine, www.feedster.com Blog Search Engine: Another good blog search engine. www.blogsearchengine.com Talking News Releases.corn: ZimmComm's own blog. Updated regularly and will include posts on blogging and agrimarketing. http://zimmcomm.blogspot.com Farm Policy: A blog featuring news analysis & commentary regarding U.S. farm policy, http://www.farmpolicy.com/ Technorati: A site to find out what's happening in the world of blogs. www.technorati.com |
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