Blogger bash.

How about a little Hollywood gossip to accompany your ... business plan?

Last week, celebrity blogger Perez Hilton was a featured attendee at Twiistup, a presentation by nine startup tech firms that are seeking venture capital. This wasn't your usual three-piece-suit affair in a hotel ballroom. The event was held at a nightspot, the Air Conditioned club in Venice, and lasted until midnight. About 330 people attended.

Why Hilton? Twiistup looks for companies at the intersection of media, entertainment and technology, explained Nicole Jordan, who is director of public relations at the Rubicon Project and who helped organize the event. "If it weren't for the Internet, Perez Hilton wouldn't be a global name. So it seemed appropriate," she said.

Whether it was the investment opportunities or the glam factor, the event sold out, with an additional 200 people on the waiting list.