Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

BlogHer Launches "Letter to My Body" Campaign With Exclusive Audio Interview With Body Image Activist Jessica Weiner.


Part of the Ongoing Healthy Mind, Body and Wallet Initiative Promoting Realistic Goals for Healthy Living, the 'Letter to My Body' Campaign Generates More Than 125 Letters From the Community in Only Two Weeks

PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif. -- BlogHer, Inc. (www.blogher.com), one of the top women's online networks and the Web's number-one guide to blogs by women, today partnered with body image expert Jessica Weiner for the launch of its "Letter to My Body" campaign as part of its Healthy Mind, Body and Wallet initiative. The campaign was developed to encourage women to love their bodies and promote self-acceptance and realistic body perception.

Initially introduced on Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
, the campaign has generated more than 125 letters written by individual BlogHer community members in the first two weeks alone. Now, as part of the launch, BlogHer has published an in-depth and exclusive audio interview with body image activist Jessica Weiner, who discusses body image and self-esteem, in addition to responding to the letters and other questions from the BlogHer community.

The interview can be found at the following link: http://www.blogher.com/podcast-letter-my-body-jessica-weiner.

Jessica Weiner brings a wealth of experience as an author, self-esteem expert and advice columnist who addresses topics ranging from body image to boys, popularity, friendship and family issues. As a recognized public speaker, Jess has spoken at some of the nation's most prestigious universities, institutes and Fortune 500 corporations. She is the self-esteem expert for The Tyra Banks Tyra Lynne Banks (born December 4, 1973) is an American supermodel, television personality and talk show hostess.[1][2][3] She first emerged to prominence on the runways of Paris, Milan, London, Tokyo, and the U.S.  show and is a regular contributor on The Today Show and CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 Showbiz Tonight Showbiz Tonight is an American entertainment news program on CNN Headline News.

Similar to syndicated entertainment programs, such as Extra and Entertainment Tonight
; author of the books "A Very Hungry Girl" and "Life Doesn't Begin 5 Pounds From Now"; and she has been featured on: Oprah, CNN, TODAY, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, The View, Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as  and in The Washington Post and The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times, among others. She is also a contributing editor A contributing editor is a magazine job title that varies in responsibilities. Most often, a contributing editor is a freelancer who has proven ability and readership draw.  for Seventeen Magazine and writes a monthly column about Body Image and making Body Peace, and was recently named the Global Ambassador for the Dove Self-Esteem Fund.

"BlogHer's 'Letter to My Body' campaign is a unique way to address the issues women face regarding body image every day," Weiner said. "Encouraging the community to share and explore real women's feelings -- from frustration to accomplishment -- through personal letters addressed to their bodies, allows women everywhere to work together to build a more healthy self-image."

"The goal of our Healthy Mind, Body & Wallet Program is to encourage every woman to live her very best '08, by promoting a more reasonable and well-rounded approach to attaining healthier lifestyles," said Lisa Stone Lisa Stone is the head coach of the Wisconsin Badgers women's basketball program. Prior to becoming head coach at Wisconsin, she was the head coach at Drake University. In her coaching career, she has compiled an impressive 397-151 record. , BlogHer co-founder and chief executive officer. "Realistic perceptions about one's body are an important step toward setting and reaching healthy goals, and we are delighted to have Jessica Weiner join forces with our community to help us explore what is means to be confident and appreciative of our bodies."

About BlogHer

Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer provides the number-one community and media network of blogs by women via a community hub (http://blogher.com), annual conferences and an advertising network of more than 1,200 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Mar 5, 2008
Words:570
Previous Article:Voltaire Appoints Networking Veterans Rafi Maor and Yaffa Krindel to Board of Directors.
Next Article:Crown Media Holdings Announces Renewal of Distribution Agreement with DIRECTV.
Topics:



Related Articles
Cover up? A teen's effort to expose what's ugly about cosmetics.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles