Blog and e-zine?Last issue we wondered why anyone would have both a blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. and a free e-zine. Yes, one of them, to get higher search engine rankings--and to attract prospects. But surely not both of them, which appeared to double the free content going out the door. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. our quick survey, about half of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. agreed with this and about half did not. What uses are there for both? Here's what one publisher wrote: "The e-zine sells products. The blog is for SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. and to establish us a thought leader. Also, the blog provides feedback to our ideas, which we then use to write articles and books." What incentives are given for signing up for the free e-zine? Most cited were free reports and free, limited-time access to an online article database. --M.J. |
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