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Blog Council Announces Dell's Bob Pearson to Join as President.


GOAL IS TO ACCELERATE SHARING OF BEST PRACTICES AND BUILD SOCIAL MEDIA AS A DISCIPLINE UTILIZED THROUGHOUT THE FORTUNE 1000

CHICAGO -- The Blog Council, the world's leading forum for large companies to share best practices in social media, announced that Bob Pearson has left Dell to become its new President. Pearson was previously Vice President of Communities and Conversations at Dell, where he oversaw o·ver·saw  
v.
Past tense of oversee.
 the company's social media efforts worldwide.

"Social media represents a disruptive set of technologies and techniques that will transform a company's business practices, improve conversational capabilities with customers and empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems  employees to learn and share their knowledge in real time," said Pearson. "In the years ahead, we will see social media evolve into a discipline that companies use throughout their organization -- from marketing to technical support to human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. ."

Blog Council members are heads of social media at Fortune 1000-size companies who share best practices as they pioneer these programs. Members include Cisco, GE, Dell, Microsoft, Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, Procter & Gamble, and Walmart.

Pearson is widely known as the leader of one of the first major social media programs at a global enterprise. His work at Dell is considered the model for how big businesses should work with blogs, communities, and other social media.

He will join Andy Sernovitz, who remains CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Blog Council. Sernovitz is known as the founder of the modern word of mouth marketing industry, having created the Word of Mouth Marketing Association. He is also author of "Word of Mouth Marketing".

"We're the group where practitioners can turn to each other for practical advice on how to achieve results with social media in big businesses," said Sernovitz. "The trend is clear: Social media is no longer experimental. It is essential for every company. Bob's practical experience will help our members implement effective social media programs."

As social media grows in importance, Blog Council members are focused on ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , ethics ethics, in philosophy, the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a , creating management policies, and effectively utilizing the many tools and software platforms available today.

The Blog Council is the organization for heads of blogging Writing Weblogs. See blog.  and social media at the largest corporations in the world. Members share and learn best practices in an accelerated manner within a productive and private environment. The Council has 45 members, including 20 of the Fortune 100. The Blog Council is operated by GasPedal. Learn more: http://blogcouncil.org

Blog Council Members
Abbott Laboratories
AccuQuote
Allstate
Alticor
Analog Devices
Cisco Systems
CME Group
The Coca-Cola Company
Community Medical Centers
Dell
E.ON
First Data
Ford Motor Company
General Electric
General Mills
General Motors
Graco
H&R Block
Hewlett-Packard Company
The Home Depot
Intel
Intuit
Johnson & Johnson
Kaiser Permanente
Mayo Clinic
McDonald's
Microsoft
Molson Canada
Nestle Purina PetCare
Nokia
Orange Business Services
Petro-Canada
Pitney Bowes
Procter & Gamble
Progressive Insurance
Robert Wood Johnson Foundation
SAP
SunGard
SWIFT
Turner Broadcasting System
Tyson Foods
U.S. Coast Guard
UPS
Walmart
Wells Fargo
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Publication:Business Wire
Date:Apr 7, 2009
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