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Blockbuster.com has Perfect Eleventh-hour Gift Solutions for Web and AOL Shoppers.


DALLAS--(BUSINESS WIRE)--Dec. 15, 1999--

Twenty Percent Off on Any Blockbuster GiftCard(R) $20 or Above

One-Cent Shipping on All Other Items

It may be crunch time for holiday shoppers, but blockbuster.com makes getting those last-minute gifts a snap.

Blockbuster.com -- the Web site of Blockbuster Inc. (NYSE NYSE

See: New York Stock Exchange
:BBI BBI Blockbuster Inc. (stock symbol)
BBI Berlin Brandenburg International (Airport)
BBI Broadband-Interactive
BBI Browser-Based Interface
BBI Best Brains Inc.
) and a premier home video provider on the Entertainment Channel of America Online See AOL.  (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) -- is now offering 20 percent off on Blockbuster GiftCards valued at $20 or more. In addition, from now through Dec. 20, blockbuster.com will provide U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs.  shipping for only one cent on purchases of movies, games and soundtracks (GiftCards and greeting cards excluded).

Shoppers can go directly to blockbuster.com on the Web at www.blockbuster.com. AOL members can reach the site directly through AOL's Entertainment Channel or by using AOL keyword: blockbuster.com. Purchases at blockbuster.com do not require Blockbuster membership.

"A visit to blockbuster.com is the easy way to wrap up holiday shopping with a perfect gift and a great value," said Shellye Archambeau, Blockbuster Entertainment Technologies' president of e-commerce. "We also want everyone to know how excited we are to show off the new blockbuster.com and to welcome the many new visitors coming our way through AOL."

The new blockbuster.com site features enhanced navigation, simplified ordering and one of the widest arrays of VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 movies, video games, music and Blockbuster GiftCards available. Additional enhancements will be added on an on-going basis.

Blockbuster GiftCards, available in denominations of $5, $10, $15, $20, $25 and $50, can be used toward any entertainment rental or purchase at participating Blockbuster stores. The amount of any rental or purchase is automatically deducted from the card.

In Nov., Blockbuster, the world's leading renter of videos and video games, re-launched blockbuster.com and entered a multi-year reciprocal marketing agreement Reciprocal marketing agreement

A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.
 with AOL, the world's leading interactive services company. Blockbuster is a premier home video provider on AOL's Entertainment Channel and has key placements on other areas of the AOL network. AOL is promoted extensively through several of Blockbuster's key distribution channels. In connection with the agreement, AOL agreed to make a $30 million equity investment in blockbuster.com.

Blockbuster Inc. (NYSE:BBI) is a publicly traded subsidiary of Viacom Inc. and is the world's leading renter of videos and video games with approximately 6,900 stores in the United States, its territories and 25 other countries. The company may be accessed internationally at blockbuster.com. Viacom Inc. is one of the world's largest entertainment companies and a leading force in nearly every segment of the international media marketplace.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 16, 1999
Words:439
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