Blockbuster Pharmaceutical Launches: Timing of Global Marketing Activities.

CHAPEL HILL, N.C. -- Today's top-performing pharmaceutical companies drive blockbuster success by creating a well-crafted and well-timed launch strategy, according to a study from pharmaceutical research firm Best Practices, LLC. Download a free pharmaceutical launch research document at http://www3.best-in-class.com/dr112.htm that profiles the timing of global marketing activities of industry leaders like Merck, Eli Lilly, Novartis, GlaxoSmithKline, Pfizer, Johnson & Johnson and Bristol-Myers Squibb.

The Database contains the latest, cutting-edge, focused research about the most pressing issues in the pharmaceutical industry. Leading pharmaceutical companies turn to Best Practices LLC's Best Practice Database for concise research spotlights on hot-button issues such as patent defense, blockbuster launches, Internet trends and product co-promotions. A timesaving research tool, the Database provides best business practices, metrics, presentation slides and flowcharts. Pharmaceutical executives use annual Best Practice Database subscriptions to provide the simplified, ongoing access they need. Members depend on the database to prepare for meetings, conduct primary research, create presentations and justify management reports.

"Best Practices really helped me pioneer this market. The benchmarking research delivers detailed, actionable insights. Their work is 'stellar!'"

--Manager, Business Development for Managed Markets Division, GlaxoSmithKline

The Database includes complete pharmaceutical industry studies, which contain real-life examples of winning tactics drawn from interviews with executives across leading companies. Recent studies included in the Database are:

--Pharmaceutical Trademark Development Benchmark Review

--Blockbuster Lifecycle Management Benchmark Review

--The Increasing Role of Marketing in New Drug Development: Winning Through Commercially-Focused Drug Development

--Multiple Formulations Strategies: Maximizing Drug Lifetime Value

--Meetings & Events Sponsorship: Emerging Trends, Investment Patterns, Key Success Factors

--Using Disease Management Systems to Thwart Generic Competitors: A Case Study

--Use of Imaging Technology to Support Pharmaceutical Medicines

Best Practices LLC is currently offering special discounts from now until September 30, 2004 on published or customized research:

--10 Percent Discount on All Benchmarking Reports: Download free executive summaries of reports of your choice at http://www3.best-in-class.com/rr431.htm

--10 Percent Discount on Unlimited Access to the Entire Best Practice Database: Browse the Best Practice Database and view membership benefits at http://www3.best-in-class.com/dr109.htm

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Contact Jeanne Langley at 919-403-0251 ext. 258 or at [e-mail] to learn more about the Best Practice Database, to receive a free demonstration and receive your special offer.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations. For more information, call 919-403-0251 or visit http://www.best-in-class.com/ .