Blockbuster Gives Its Customers a Way to "Get It First".

DALLAS--(BUSINESS WIRE)--Sept. 15, 1998--

Blockbuster and MinderSoft Launch EntertainmentMinder(tm), a Free

Web-based Entertainment Notification Service

Tired of wondering when your favorite movie will show up in the video store? Blockbuster and MinderSoft have teamed up to provide Blockbuster's more than 60 million loyal customers with EntertainmentMinder(tm), a free Internet-based reminder and notification service.

Based on customers' personal tastes, entered into a profile during the registration process, EntertainmentMinder(tm) delivers weekly personalized video, music and game reminders and recommendations directly to customers' personal computers.

"This service allows our customers to be the first to know what's coming out on video, music and video games and never have to search for it," said Debbie Adams, director of Blockbuster On-Line.

Developed by MinderSoft, Inc., an Internet personalization company in Herndon, VA, and available for the past six weeks, EntertainmentMinder(tm) is already getting rave reviews from users. Peter Tam of Miami, Fla., loves the "timely and accurate information" delivered to his e-mail account and Jennifer Combs of Alpharetta, Ga., values the reminders because she has "a four month old and [doesn't] remember things as well as [she] used to." Robert Shields likes the movie trailers the best, "I don't have to wait for the clips to download. They are right there as soon as I click on them." This kind of feedback reflects the commitment Blockbuster has to extending its world-class brand to the Web.

To register for this new personalized service, video, music and game enthusiasts just click on the banner at the top of the "Video" page on Blockbuster's Web site www.blockbuster.com/video or on several EntertainmentMinder icons scattered throughout the site. During registration, users can choose between an e-mail format or download free software directly to their desktop.

How It Works

EntertainmentMinder(tm) software is distributed via the Blockbuster Web site (and will soon be available on a promotional CD at participating Blockbuster stores). The customer installs the software on his/her home PC and fills out requested profile information.

From that point forward, the customer's work is finished. MinderSoft does the rest. MinderSoft constantly monitors to see if the customer is online and then automatically downloads and displays (or e-mails) any information that is due, like new movie releases, reviews and video clips. EntertainmentMinder(tm) also provides links to Blockbuster's Web site where the customer can easily purchase a video or find out more about a specific title or release information. Blockbuster operates approximately 6,000 Blockbuster Video and 400 Blockbuster Music neighborhood entertainment stores in the United States, its territories and 26 other countries and may be accessed internationally at www.blockbuster.com. Blockbuster is a unit of Viacom Inc., one of the world's largest entertainment and publishing companies and a leading force in nearly every segment of the international media marketplace.

Founded in 1996, MinderSoft, Inc. provides Internet-based personalization services addressing some of the most important elements of peoples' lives. In addition to EntertainmentMinder(tm), other MinderSoft products include GrowthMinder(tm) sponsored by Toys R Us and HomeMinder(tm) sponsored by The Home Depot. They can be visited at www.mindersoft.com. "Shouldn't the Internet Revolve Around You?"

CONTACT: Meridith Braun, [phone]

GCI Group

[e-mail]