Blizzards(R) To Hit North America in August for a Good Cause; Proceeds from Dairy Queen(R) Blizzard Treats Sold On August 10 Benefit Children's Miracle Network.MINNEAPOLIS -- The forecast for major blizzard activity throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada on Thursday, Aug. 10, 2006, is not about the weather. It's all about helping kids in need, as Dairy Queen Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940. For many years the franchise's slogan was "We treat you right!" In recent years, it has been changed to "DQ something different. (R) hosts the first-ever North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. "Miracle Treat Day" to benefit Children's Miracle Network The Children's Miracle Network (CMN) is an international non-profit organization that raises funds for Children's hospitals, medical research and community awareness of children's health issues. . During Miracle Treat Day, participating Dairy Queen and DQ Grill & Chill(R) locations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. will donate proceeds from every Blizzard(R) Treat sold to Children's Miracle Network, a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. dedicated to saving and improving the lives of children by raising funds for children's hospitals. All funds raised stay in the local community. "We set the stage with successful Miracle Treat Days in Canada and have now expanded our efforts in the U.S. for the first time," said Michael Keller, chief brand officer for International Dairy Queen. "We look forward to a blizzard of activity on August 10 as we raise money for a good cause." Instead of snow-filled blizzards, Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including the August Blizzard of the Month, Oreo(R). The Oreo Blizzard - made with creamy DQ(R) soft serve and Oreo cookie pieces - debuted in late 1985, the Blizzard's inaugural year, and to this day remains the most popular flavor. The average retail price of the Oreo Blizzard is $2.59 for the 12 oz., $3.00 for the 16 oz., and $3.50 for the 21 oz. Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $59 million during that time. For more information about Dairy Queen or to find a location, visit http://www.dairyqueen.com. To join the Blizzard Fan Club, log on to http://www.blizzardfanclub.com. The DQ site for kids 13 and younger is http://www.thedqlab.com. About IDQ IDQ Internet Data Query IDQ International Dairy Queen, Inc. IDQ Indefinite Quantity IDQ Institutional Data Questionnaire IDQ Initial Distribution Quantity IDQ Index Server Query : International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen(R) stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett Warren Buffett Known as "the Oracle of Omaha," Buffett is Chairman of Berkshire Hathaway and arguably the greatest investor of all time. His wealth fluctuates with the performance of the market, but for the last few years he has been reported to be worth over $30 billion, making , the legendary investor and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Berkshire Hathaway. Following the successful roll out of DQ(R) Grill & Chill(R), Dairy Queen's quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ(R) Orange Julius(R) concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes. About Children's Miracle Network: Children's Miracle Network - the alliance of premier hospitals for children - is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals across North America. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. For more information, visit http://www.childrensmiraclenetwork.org |
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