Blitz(R): The League(TM) Tackles Stores Nationwide; Backed by a Major Marketing Campaign and No Longer Bound by NFL Restrictions, Blitz: The League Conveys Darker Side of Professional Football.CHICAGO -- Midway Games Inc. (NYSE NYSE See: New York Stock Exchange :MWY MWY Me Without You (band) ), a leading interactive entertainment publisher and developer, today announced that it has shipped the first-ever story driven football videogame, Blitz(R): The League(TM), for the PlayStation(R)2 computer entertainment system and the Xbox(R) video game system from Microsoft. E[acute accent]"Blitz: The League is the football videogame that Midway has always wanted to develop given the creative freedom from NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga restrictions," said Steve Allison, chief marketing officer, Midway. "As a result, we've been able to focus our efforts on developing an entertaining sports game that also leverages the controversy of what happens both between the lines Between the lines can refer to:
E[acute accent]--Published under license from FHM FHM For Him Magazine FHM Fachhochschule München (Munich University of Applied Sciences, Germany) FHM Forest Health Monitoring FHM Familial Hemiplegic Migraine FHM Funeral Home Marker (genealogy) Magazine with advertorials, print campaign, sponsorships and other promotions centered around cover athlete, NFL legend, Lawrence Taylor E[acute accent]--National television advertising campaign on multiple mainstream broadcast and cable networks ESPN ESPN Entertainment and Sports Programming Network , ESPN2, ESPNEWS, FOX, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , MTV2, Comedy Central, Fox Sports Net, Fuse TV, FX, and SpikeTV E[acute accent]--Relationship with SpikeTV program The Ultimate Fighter including mat advertising, in-program placement, and giveaways E[acute accent]--Participation in consumer oriented events & tours such as:
-- Game Live's 2005 College Tour (25 colleges nationwide)
-- Vibe Game Club featuring Yardfest (20 colleges nationwide)
-- FHM Tailgates in New York City and San Francisco
-- IGN Live (Oct. 22 & 23 - Anaheim Convention Center)
-- GameSpot's G.A.M.E., The Game's and Music Experience
(December 2005)
E[acute accent]--Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including Yahoo.com, ESPN.com, Gamespot.com, IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) .com, and WWE WWE World Wrestling Entertainment, Inc. (formerly World Wrestling Federation) WWE Witwe (German: Widow) WWE William Webb Ellis (inventor of rugby) WWE World Wide Education WWE Well Woman Exam .com, among others E[acute accent]--Print advertising campaign across multiple major video game and consumer publications including ESPN The Magazine ESPN The Magazine is a bi-weekly sports magazine published by the ESPN sports network in New Britain, CT in the United States. The first issue was published on March 11, 1998. , Game Informer, and Official PlayStation Magazine E[acute accent]--National pre-sell programs at select game retailers, where gamers can pre-order a copy of Blitz: The League and receive The Blitz Cheerleaders Notable cheerleaders
E[acute accent]--Dedicated web presence at www.blitzleague.com, the official website of Blitz: The League E[acute accent]Top-Tier Media Feedback: E[acute accent]--"Blitz delivers action as dirty as the mud in the end zone with a story that charges gamers to turn a down-and-out football franchise into a dynasty." - Stuff Magazine E[acute accent]--"It's football like you've never seen and the NFL hopes you never will." - Spin E[acute accent]--"Midway Games Inc. has created a video game the National Football League would never allow." - Chicago Tribune E[acute accent]--"Promises to take the (football videogame) genre in very new, very interesting directions." - Official Xbox Magazine Official Xbox Magazine is a monthly video game magazine which started in November 2001 around the launch time of the original Xbox. A preview issue was released for E3 2001, with another preview issue for November 2001. E[acute accent]--"The League will depict a side of the sport fans don't often see." - GamePro E[acute accent]--"Blitz: The League will include all the things the NFL doesn't want you to think about." - San Jose Mercury News The San Jose Mercury News is the major daily newspaper in San Jose, California and Silicon Valley. The paper is owned by MediaNews Group. Its headquarters and printing plant are located in North San Jose next to the Nimitz Freeway (Interstate 880). E[acute accent]--"Bone-breaking, skull-smashing football - that's what Blitz is all about." - PlayStation Magazine E[acute accent]About Blitz: The League E[acute accent]Blitz: The League will feature a powerful story mode that, for the first time ever in a football videogame, explores the lifestyle and drama found in professional football. Players will take the helm of a downtrodden down·trod·den adj. Oppressed; tyrannized. downtrodden Adjective oppressed and lacking the will to resist Adj. 1. football franchise and retool the players and coaching staff in a quest to guide them to the league championship. Additional features include intense multiplayer action with head-to-head online play and complete customization options of players, teams, stadiums and more. E[acute accent]About Midway E[acute accent]Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com. E[acute accent]MIDWAY, BLITZ and BLITZ: THE LEAGUE are trademarks of Midway Amusement Games, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective companies. Midway has provided the Yahoo.com, ESPN.com, Gamespot.com, IGN.com and WWE.com links solely as a convenience for you. The information on these sites has been prepared by third parties, and Midway does not monitor, endorse, or accept responsibility for the content on non-Midway sites. E[acute accent]This press release contains forward-looking statements concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involves risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the upcoming console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1. Business - Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2004, and in the more recent filings made by the Company with the Securities and Exchange Commission. |
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