Bliss Opens New Flagship Spa At The W New York; Additional Bliss Spas To Launch In San Francisco, Los Angeles And Chicago In 2005.WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE NYSE See: New York Stock Exchange :HOT) announced today the opening of Bliss49, the new Bliss Spa flagship and first Bliss Spa to open at a W Hotel. Starwood acquired cosmetic, spa and catalog company Bliss from luxury goods conglomerate Moet Hennessey Louis Vuitton The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A. (LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer) ) in January 2004. Bliss introduced an exclusive line of in-room bath, body and skincare amenities at W Hotels nationwide in October 2004. There are currently four Bliss Spas worldwide: BlissSoho, Bliss57 and the new Bliss49 in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and BlissLondon in the United Kingdom. Additional Bliss Spas are scheduled to launch at W Hotels in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Chicago in the spring of 2005. Located at the W New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on Lexington Avenue and 49th Street in Manhattan, the new 23,000 square foot Bliss Spa is the company's biggest outpost. Bliss' ground-level space features a retail beauty boutique and high tech manicure pedicure lounge. Each nail station is equipped with its own flat screen TV, DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. and earphones and a conveyor belt transports sterilized ster·il·ize tr.v. ster·il·ized, ster·il·iz·ing, ster·il·iz·es 1. To make free from live bacteria or other microorganisms. 2. nail tools. On the fourth floor, the main spa facilities house seventeen treatment rooms, four manicure pedicure stations, a women's locker room and lounge, a men's locker room and lounge, a grooming studio, a retail store, a gym and a full menu of facial, massage, body treatment, waxing and nail services. New offerings include a hammam, digital lockers and grass-tiled steam showers, as well as W-operated overnight Spa Lofts. "With the opening of our new Bliss flagship, we hope to provide an urban oasis to an even greater number of New Yorkers and travelers, enhance the W Hotel guest experience and put an end to our notorious three month wait list," stated Tyler Morse - President, Bliss. "This spa sets the footprint for our rapid expansion plans. Expect the same signature Bliss quality, integrity and originality at the core of every blueprint as we begin building on the West Coast, in Chicago and beyond." Founded by skincare expert Marcia Kilgore in 1996 and often credited with kick-starting the urban day spa boom in the late1990's, Bliss provides exceptional spa services in an uncontrived, "no-attitude" atmosphere. The Triple Oxygen Treatment facial, upbeat music, wine and brownie buffet, witty treatment names and an A-list celebrity clientele, are just a few of the signature elements Bliss is famous for. The company retails its Bliss line of bath, body and skincare products through its Bliss beauty by mail Catalog, Blissworld.com web site and at international retailers such as Bloomingdale's, Sephora, Saks, Harrod's, Harvey Nichols and Selfridges. For more information, please visit www.blissworld.com. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. , W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com ** Please contact Starwood's new, toll-free media hotline at (866) 4-STAR-PR (866-478-2777) for photography or additional information.** |
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