Bliss Opens Its First West Coast Spa At The W San Francisco; Bliss Continues to Grow with Spas Set to Debut at W Hotels in Chicago, Los Angeles and Dallas.WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE NYSE See: New York Stock Exchange :HOT) continues its expansion of Bliss Spas with the debut of its first West Coast Spa, Bliss San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden at the W San Francisco Hotel. Starwood acquired cosmetic, spa and catalog company Bliss from luxury goods conglomerate LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer) in January 2004. The hotel giant announced its intention to grow the innovative spa brand, a favorite of celebrities, fashion and beauty executives, in its existing and new W Hotels. With the addition of Bliss San Francisco, there are currently five Bliss Spas worldwide including BlissSoho, Bliss57, BlissLondon in the United Kingdom and Bliss49 at the W New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of which opened late last year. Additional Bliss Spas are scheduled to open at W Hotels in Chicago in 2005 and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Dallas in 2006. Located at the W San Francisco, the new 5,000 square foot Bliss Spa features a retail beauty boutique and a high tech manicure pedicure lounge with three manicure pedicure stations. Each nail station is equipped with its own flat screen TV, DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. and earphones and a conveyor belt conveyor belt One of various devices that provide mechanized movement of material, as in a factory. Conveyor belts are used in industrial applications and also on large farms, in warehousing and freight-handling, and in movement of raw materials. transports sterilized ster·il·ize tr.v. ster·il·ized, ster·il·iz·ing, ster·il·iz·es 1. To make free from live bacteria or other microorganisms. 2. nail tools. The main spa facilities house eight treatment rooms, a women's locker room and lounge, a men's locker room and lounge, and a menu of facial, massage, body treatment, waxing and nail services. New, San Francisco-specific offerings include personalized grass-tiled steam showers and heated outdoor terraces. W San Francisco Hotel guests will receive priority booking. Bliss kicked off its San Francisco debut by offering San Francisco Mayor Newsom the key to Bliss and asking him to help give away a week's worth of complimentary services. Mayor Newsom accepted and helped Bliss connect with its new community by inviting over 200 San Francisco public school teachers to experience free facials, massages, manicures and pedicures. "With the opening of Bliss San Francisco, we will be able to extend our spa offering to a vital new urban market as well as to enhance the W Hotel guest experience outside of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ," stated Tyler Morse - President, Bliss. "Our goal is to deliver customers the best possible spa experience imaginable and we look forward to rolling out similar regional programs as we expand to Chicago, Los Angeles, Dallas and beyond." Founded in 1996 and often credited with kick-starting the urban day spa A day spa is a business establishment which people visit for personal care treatments such as massages and facials. It is similar to a beauty salon in that it is only visited for the duration of the treatment. boom in the late1990's, Bliss provides exceptional spa services in an uncontrived, "no-attitude" atmosphere. The Triple Oxygen Treatment facial, upbeat music, wine and brownie buffet, witty treatment names and an A-list celebrity clientele, are just a few of the signature elements Bliss is famous for. The company retails its Bliss line of bath, body and skincare products through its Bliss beauty by mail Catalog, Blissworld.com web site and at international retailers such as Bloomingdale's, Sephora, Saks, Harrod's, Harvey Nichols Harvey Nichols ("Harvey Nicks"), founded in 1813, is an upmarket department store chain. Its original store is in London, England, but it expanded to Leeds, England, and later to more cities in the United Kingdom and elsewhere. and Selfridges. Bliss launched an exclusive line of bath, body and skincare amenities at W Hotels in October 2004. For more information, please visit www.blissworld.com. To book appointments at Bliss San Francisco, call 415.289.0990. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 750 properties in more than 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood(R) corporation is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, and W(R), Hotels and Resorts as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com ** Please contact Starwood's new, toll-free media hotline at (866) 4-STAR-PR (866-478-2777) for photography or additional information.** |
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